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BYLT.MEDIA // LATEST INTELLIGENCE
Latest Insights
Expert strategies to grow your retail business through local online marketing.
Store visit conversions: eligibility and troubleshooting guide
Not seeing Store Visits in Google Ads? Learn eligibility rules, privacy thresholds, common blockers, and the exact checks to run to get reporting live.
Retail marketing strategy: winning the O2O battle
A practical retail marketing strategy for 2026: ROPO, the omnichannel customer journey, and how to increase retail footfall with O2O measurement.
Postcode targeting vs radius targeting: stop wasting local budget
Radius targeting wastes budget. Learn why postcode targeting is the smarter alternative, how to tier catchments by drive time, and how to implement in Google Ads.
Offline conversions: store sales imports (POS)
Offline conversions explained. Learn GCLID capture, match keys, required POS data fields, upload methods, validation checks, and common failure reasons.
Case Study: How We Increased Store Visits by 215% for a UK Retailer
See how we helped a UK furniture retailer increase store visits by 215% and achieve a 9.5x ROAS by implementing a full O2O marketing strategy.
Local online marketing that drives in-store sales: The Complete O2O Guide
Local online marketing for retailers, explained. Learn O2O pillars, Store Visits tracking, Local Inventory Ads, and Performance Max for store goals.
Local inventory ads: scale footfall with in-store availability
Local inventory ads explained. Learn how LIAs work, why they scale across stores, how to use custom labels, and how to combine LIAs with postcode tiers.
Google Performance Max for Retail: Store Goals Playbook
Google Performance Max for retail, explained. Learn store goals, campaign structure, asset groups, LIAs, optimisation tactics, and reporting.
Google Merchant Centre setup: the engine room of local sales
Google Merchant Centre setup for retailers, explained. Learn the three feeds, update frequency, common errors, and how to link for measurement.
Google Business Profile optimisation: the foundation of footfall
Google Business Profile optimisation for retailers. Verify locations, rank in the Local Pack, link to Google Ads, and unlock footfall tracking and LIAs.
Footfall tracking: measure real ROI from your ads
Footfall tracking explained: how Google measures store visits, how to value visits, and how to connect offline sales to Google Ads for true ROI.
