Growing Sales & Fanbasefor CSKA Sofia 1948
How BYLT Media, in collaboration with Marketise Me, helped CSKA Sofia 1948 achieve exceptional growth in merchandise and ticket sales through strategic digital marketing, reaching ROAS 6 and significantly expanding their fanbase.
Project Overview
Client
CSKA Sofia 1948
Industry
Sports & Entertainment
Period
6 Months
Spend
€16,146
Platforms
Multi-Platform
Services Delivered
The Challenge
CSKA Sofia 1948 aimed to grow sales and fan engagement by leveraging a comprehensive digital strategy in a highly competitive entertainment market.
- Low online engagement with younger, tech-savvy audiences
- Competitive market with many entertainment options
- Limited visibility in digital channels
- Need to increase merchandise and ticket sales
- Challenge to expand fanbase, especially among younger audiences
Our Strategy
A comprehensive approach to growing CSKA Sofia 1948's digital presence, focusing on fan engagement and merchandise sales optimization.
Research & Insights
Month 1
Comprehensive analysis of football club digital marketing trends and CSKA 1948's current online presence.
Strategic Planning
Month 1-2
Development of comprehensive digital strategy focusing on multi-platform engagement and sales optimization.
Execution & Implementation
Month 2-6
Full-scale execution of digital campaigns with engaging content and optimized user journey.
Outstanding Results
Month 6 Results
Exceptional performance achieving ROAS 6 with significant improvements in sales and fan engagement.
Our Solution
Working in partnership with Marketise Me, we developed a comprehensive sports marketing strategy for CSKA Sofia 1948, focusing on fan engagement and revenue growth through multi-platform digital campaigns:
Multi-Platform Focus
Concentrated efforts on Facebook, Instagram, YouTube, and Google Ads with engaging sports content to build fan community and reach younger audiences.
Behind-the-Scenes Content
Created compelling behind-the-scenes videos and player interviews to form strong emotional bonds with fans and increase engagement.
Influencer Partnerships
Leveraged influencer partnerships and precise ad targeting to increase campaign efficiency and expand reach to new fan segments.
The Results
Outstanding performance that significantly transformed CSKA Sofia 1948's digital presence and fan engagement, achieving exceptional ROI.
ROAS Achieved
Revenue Generated
Orders Completed
Click-Through Rate
Success Factors
Content Resonance
Fan Connection
Precise Targeting
Cost Per Acquisition
Ready to Score Your Success?
Inspired by CSKA's results? Let's create your winning digital strategy together.