Boosting Traffic andEngagementfor Happy Bar & Grill
How BYLT Media, in collaboration with Marketise Me, enhanced website traffic and engagement for Bulgaria's most popular restaurant chain through strategic Google Ads campaigns focused on seasonal menus and location-specific pages.
Project Overview
Client
Happy Bar & Grill
Industry
Restaurant Chain
Duration
12 Weeks
Team Size
4 Specialists
Platforms
Google Ads
Services Delivered
The Challenge
Happy Bar & Grill, Bulgaria's most popular restaurant chain, needed to increase website traffic and engagement, particularly for seasonal menus and location-specific pages across the country.
- Low traffic to seasonal menu and restaurant location pages
- Limited engagement with website content
- Need for more personalized user experiences
- Lack of effective traffic-driving campaigns
Our Process
A strategic approach to enhancing restaurant chain visibility and engagement through targeted digital campaigns.
Research & Analysis
Week 1-2
Comprehensive analysis of traffic patterns and user engagement on seasonal menu and location pages.
Campaign Strategy
Week 3-4
Development of Google Ads awareness campaigns with local search optimisation and personalisation.
Campaign Execution
Week 5-8
Implementation of targeted campaigns with content creation and real-time monitoring.
Optimisation & Results
Week 9-12
Continuous campaign optimisation based on data insights and performance metrics.
Our Solution
Through our strategic partnership with Marketise Me, we delivered comprehensive Google Ads campaigns that significantly boosted Happy Bar & Grill's digital presence and customer engagement across multiple locations:
Google Ads Awareness
Developed comprehensive Google Ads awareness campaigns to drive targeted traffic to seasonal menus and location pages.
Local Search Optimisation
Implemented local search campaigns targeted to specific restaurant pages for improved regional visibility.
Personalized Experiences
Created personalized campaigns and content to enhance user engagement and provide tailored restaurant experiences.
The Results
Outstanding performance metrics that significantly enhanced Happy Bar & Grill's digital presence and engagement.
Total Impressions
Clicks Generated
Menu Page Views
Video Views
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