Nissan Bulgaria Case Study

Driving High-QualityLeadsfor a Global Leader

How BYLT Media, in collaboration with Marketise Me, transformed Nissan Bulgaria's digital strategy to generate over 2,000 qualified test drive requests through targeted performance marketing and conversion optimization.

2,000+
Test Drive Requests Generated
25%
Landing Page Conversion Rate
1,000+
Leads from Social Media
£45k
Monthly Lead Value Generated

Project Overview

Client

Nissan Bulgaria

Industry

Automotive

Duration

12 Weeks

Team Size

5 Specialists

Platforms

3 Channels

Services Delivered

Paid Media (Google & Social)
Landing Page Design
Conversion Rate Optimisation

The Challenge

Nissan Bulgaria aimed to increase qualified test drive leads but struggled with a complex user journey and low conversion rates from their existing digital strategy.

  • Complex 8-field form causing high abandonment rates
  • Poor mobile experience with 67% mobile traffic
  • Low 2.3% conversion rate across all campaigns
  • Lack of targeted messaging for different car models
2.3%Previous CVR
8Form Fields
67%Mobile Traffic

Our Process

A strategic approach to transforming Nissan Bulgaria's lead generation through comprehensive campaign optimization and user experience enhancement.

01

Discovery & Analysis

Week 1-2

Comprehensive audit of existing campaigns and user journey mapping.

50+ touchpoints analyzed3 persona segments15% conversion gap
02

Strategy Development

Week 3-4

Multi-channel campaign strategy and landing page optimization plan.

12 campaign variations4 landing page conceptsA/B testing plan
03

Implementation

Week 5-8

Campaign launch, landing page development, and initial optimization.

3 platforms activated8 landing pages builtReal-time tracking
04

Optimization & Scale

Week 9-12

Continuous optimization and scaling successful campaigns.

25% CVR improvement40% cost reduction300% lead increase

Our Solution

Working through our strategic partnership with Marketise Me, we leveraged enhanced targeting capabilities and industry expertise to deliver exceptional results for Nissan Bulgaria's digital transformation:

Targeted Ad Campaigns

Deployed highly-targeted campaigns on Google & Social Media to reach potential buyers with model-specific messaging.

High-Converting Landing Pages

Designed bespoke, mobile-first landing pages with clear value propositions and simplified lead forms.

Optimised User Journey

Re-architected the ad-click-to-submission path, removing friction to make booking a test drive seamless.

The Results

Exceptional, measurable results that significantly boosted the sales pipeline.

2,000+

Test Drive Requests

25%

Landing Page CVR

1,000+

Social Media Leads

£45k

Monthly Lead Value

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