Seasonal E-commerceSuccessfor Premium Fragrances
How BYLT Media, in collaboration with Marketise Me, helped Parfium.bg achieve exceptional sales growth during Black Friday and Christmas through strategic Google Ads optimization and data-driven campaign management.
Project Overview
Client
Parfium.bg
Industry
E-commerce/Fragrance
Duration
12 Weeks
Campaign Focus
Seasonal Sales
Platform
Google Ads
Services Delivered
The Challenge
Parfium.bg needed to maximize sales during the critical Black Friday and Christmas shopping periods while maintaining profitable ad spending in a highly competitive fragrance market.
- High competition during holiday season driving up ad costs
- Need to increase turnover while maintaining low cost per conversion
- Requirement for seasonal ad optimisation strategies
- Improving data collection for better Google Ads optimisation
- Balancing high ROAS with increased traffic and conversions
Our Process
A data-driven approach to seasonal e-commerce optimization and campaign management for Parfium.bg's premium fragrance market.
Research & Analysis
Week 1-2
Data collection and insights gathering for premium fragrance market optimisation.
Strategy Development
Week 2-3
Tailored seasonal campaign strategies for Black Friday and Christmas periods.
Campaign Execution
Week 4-8
Implementation of data tracking, campaign setup, and optimisation strategies.
Results & Optimisation
Week 9-12
Continuous monitoring and optimisation leading to exceptional results.
Our Solution
In collaboration with Marketise Me, we designed and executed highly targeted seasonal campaigns that maximized Parfium.bg's e-commerce potential during peak shopping periods:
Tailored Seasonal Campaigns
Developed specific campaigns for Black Friday and Christmas with focused ad spend on high-demand premium fragrances and gift sets.
Data-Driven Optimisation
Implemented comprehensive Google Analytics tracking and optimised bidding strategies with automated account management for better performance.
Enhanced User Experience
Improved landing page UX/UI design to increase conversions and create seamless shopping experiences during peak seasons.
The Results
Exceptional seasonal performance that significantly boosted Parfium.bg's revenue during peak shopping periods.
Black Friday Sales Growth
Christmas Sales Growth
ROAS Improvement
Average CPA Reduction
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