Building a Fan Empirefor CSKA 1948
A six-month integrated digital programme for CSKA 1948, delivered in partnership with our agency partner Marketise Me. €16,146 of paid media generated 2,859 orders and €97,209 of merchandise revenue at 6X ROAS.
Driving Merchandise Sales and Fan Growth for CSKA 1948
Delivered in partnership with Marketise Me, BYLT contributed to a six-month digital programme for CSKA 1948 — building media planning, content strategy and seasonal advertising campaigns to grow merchandise sales and reach younger, tech-savvy fans.
What was in the way.
CSKA 1948 needed to grow merchandise and ticket sales, expand the fanbase among younger audiences, and strengthen brand loyalty in a competitive entertainment market with limited visibility in digital channels.
- Low online engagement with younger, tech-savvy audiences
- Highly competitive market with many entertainment alternatives
- Limited visibility across digital channels
- Need to convert fan loyalty into measurable merchandise sales
How it got done.
Media Planning
Month 1Built the full media plan and channel mix for the six-month programme.
Content Production
Months 2-3Created engaging social content built around behind-the-scenes access and club identity.
Funnel Optimisation
Months 3-4Optimised the user journey on the website and the marketing funnel end-to-end.
Scale & Performance
Months 5-6Scaled the winning campaigns and pushed performance to the full results.
Numbers that held up.
Delivered in partnership with our agency partner Marketise Me
“Sales increased significantly through the digital programme. The team helped us build content and campaigns that connect with younger fans across every platform.”
Marketing Manager · Marketing Lead
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