BYLT.MEDIA
System onlineCase file · CSKA-1948-003
BYLT.MEDIA / case-deckEdinburgh · GMT
Home›Case studies›CSKA-1948-003
// Mission Brief
REC-001
● Programme closedSportsSocial MediaFile N°003

How €16,146 of media became €97,209 in merch revenue.

A six-month integrated digital programme for CSKA 1948, delivered in partnership with our agency partner Marketise Me. €16,146 of paid media generated 2,859 orders and €97,209 of merchandise revenue at 6X ROAS.

>>Status6× ROAS DELIVERED

// Mission Data
META
ClientCSKA 1948
SectorSports
Duration6 Months
ChannelsFacebook, Instagram, YouTube & Google Ads
PartnerMarketise Me
Status6× ROAS
// Live Counter
VERIFIED OUTPUT
Revenue
↑€97,209
ROAS
↑6×
Orders
↑2,859
CPA
↓€5.60
CTR
↑3.72%
Spend
€16,146
// Objective.log
§ 01 — PROBLEM
Problem statement · priority 01

>CSKA 1948 needed to grow merchandise and ticket sales, expand the fanbase among younger audiences, and strengthen brand loyalty in a competitive entertainment market with limited visibility in digital channels.

PP.01Low online engagement with younger, tech-savvy audiences
PP.02Highly competitive market with many entertainment alternatives
PP.03Limited visibility across digital channels
PP.04Need to convert fan loyalty into measurable merchandise sales
Objective · priority 01

>>Grow merchandise and ticket sales, reach younger fans, and turn fan loyalty into measurable revenue.

// Target Asset
IMG-01
CSKA 1948 campaign visual
Acquired
// CSKA 1948Case visual
// Spend to Return
PLOT-003 · 6-MONTH WINDOW
Return on ad spend
6×
Ad spend
€16,146
Revenue generated
€97,209
Bars scaled to verified spend vs revenue (6× ROAS)Source · Meta + Google Ads reporting · cross-verified with Marketise Me
// Phase Log
§ 02 — METHODOLOGY

Four phases. Six months.

Total duration · 6 months
φ1Closed
Month 1
Media Planning
✓Defined the channel mix across Facebook, Instagram, YouTube and Google Ads
✓Mapped seasonal moments to merchandise drops and ticket pushes
✓Allocated the €16,146 spend across funnel stages and platforms
✓Built KPI tracking for orders, CPA, ROAS and revenue
✓Researched how leading European clubs engage younger fans
φ2Closed
Months 2-3
Content Production
✓Produced behind-the-scenes videos and player interviews
✓Built influencer partnerships to extend reach to younger audiences
✓Created seasonal creative tied to merchandise drops
✓Developed localised content to lift paid ad performance
✓Built a sustainable content production workflow
φ3Closed
Months 3-4
Funnel Optimisation
✓Streamlined the on-site purchase journey for merchandise
✓Implemented retargeting for cart abandoners
✓Tuned audience targeting and creative for each platform
✓Localisation improved paid ad performance and downstream metrics
✓Built dashboards tracking orders, CTR, CPA and ROAS daily
φ4Closed
Months 5-6
Scale & Performance
✓Achieved 6X ROAS across the merchandise programme
✓Generated 2,859 orders from €16,146 of media spend
✓Hit a 3.72% CTR across paid placements
✓Drove cost per acquisition down to €5.60
✓Closed the six months with €97,209 in tracked revenue
T0 · kickoffT+6mo · closed
φ1
φ2
φ3
φ4
// Countermeasures
§ 03 — THREE-VECTOR STACK
V.01Active
01

Content That Connects

Behind-the-scenes videos, player interviews and influencer partnerships built specifically to reach younger, tech-savvy fans.

↦ BTS + influencers
V.02Active
02

Multi-Platform Media

Coordinated paid campaigns across Facebook, Instagram, YouTube and Google Ads, with seasonal creative aligned to merchandise drops.

↦ FB / IG / YT / Google
V.03Active
03

Funnel Optimisation

Optimised user journey on the website and across the marketing funnel, turning fan attention into measurable merchandise revenue.

↦ Retargeting + CRO
// Results Console
§ 04 — VERIFIED OUTPUT

Six months, 6× return.

ReferenceCSKA-1948 · FILE 003
M.01 · Return on Ad SpendLive
6×
On €16,146 spend
M.02 · RevenueLive
€97,209
Tracked merchandise revenue
M.03 · OrdersLive
2,859
At €5.60 CPA
M.04 · CTRLive
3.72%
Across paid placements
// Comms Log
§ 05 — CHRONOLOGICAL RECORD
M00>Brief received. Grow merch sales and reach younger fans.···
M01>Built the full media plan and channel mix for the six-month programme.···
M02>Created engaging social content built around behind-the-scenes access and club identity.···
M03>Optimised the user journey on the website and the marketing funnel end to end.···
M05>Scaled the winning campaigns and pushed performance to the full results.···
M06>6× ROAS · 2,859 orders · €97,209 revenue. Closed.●●●
END OF LOG.
// Transmission-In
SRC: CSKA 1948 / MARKETING
CS
Incoming · verified source
“Sales increased significantly through the digital programme. The team helped us build content and campaigns that connect with younger fans across every platform.”
Marketing ManagerCSKA 1948· in partnership with Marketise Me
// Await Next Brief
OPEN CHANNEL
Ready to receive

Ready for results like these?

Brief us. We'll send back a no-fluff audit of where your funnel is leaking, plus the first three changes we'd make.

Get free audit →View all case studies
// What you get
✓Where your funnel is leaking
✓The first three changes we would make
✓No fluff, no obligation
► Request your free auditNo commitment · no lock-in