Building a Fan Empirefor CSKA 1948
A six-month integrated digital programme for CSKA 1948, delivered in partnership with our agency partner Marketise Me. €16,146 of paid media generated 2,859 orders and €97,209 of merchandise revenue at 6X ROAS.
Client
CSKA 1948
Industry
Sports
Duration
6 Months
Platforms
Facebook, Instagram, YouTube & Google Ads
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
The Challenge
CSKA 1948 needed to grow merchandise and ticket sales, expand the fanbase among younger audiences, and strengthen brand loyalty in a competitive entertainment market with limited visibility in digital channels.
- Low online engagement with younger, tech-savvy audiences
- Highly competitive market with many entertainment alternatives
- Limited visibility across digital channels
- Need to convert fan loyalty into measurable merchandise sales
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
The Process
Every project follows a proven methodology. Here's how we approached this one.
Built the full media plan and channel mix for the six-month programme.
The Solution
A six-month integrated digital programme combining media planning, content creation, and funnel optimisation:
Content That Connects
Behind-the-scenes videos, player interviews and influencer partnerships built specifically to reach younger, tech-savvy fans.
Multi-Platform Media
Coordinated paid campaigns across Facebook, Instagram, YouTube and Google Ads, with seasonal creative aligned to merchandise drops.
Funnel Optimisation
Optimised user journey on the website and across the marketing funnel — turning fan attention into measurable merchandise revenue.
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
The Results
Across six months, €16,146 of paid media produced 2,859 orders and €97,209 in tracked merchandise revenue — a 6X return on spend at a €5.60 cost per acquisition, while social engagement and brand loyalty improved alongside the commercial results.
- 6X return on advertising spend across the programme
- €97,209 in merchandise revenue from €16,146 of spend
- 2,859 orders at a €5.60 cost per acquisition
- 3.72% CTR across paid placements