SERVICE 01
Social Media
MetaTikTokCreator
Full-funnel Meta and TikTok with weekly creative refresh, Advantage+ and Smart+ where data supports it, bidding pinned to contribution margin.
Find out more → Industry · Beauty · Global
The full-servicebeauty marketing agency
Paid social, Shopping, SEO, email and CRO, run as one programme for skincare, haircare and fragrance. Campaigns optimise against lifetime value, not first-order ROAS.
In partnership with Marketise Me — Official
01 · Positioning
Beauty marketing in 2026 runs on paid social plus retention
Most beauty profit sits in the second, third, and fourth purchase. Creative has to refresh weekly to keep paid social cheap, measurement has to connect the first order to lifetime value, and the retention stack has to compound with paid media, not compete with it.
Trusted beauty & retail partners
02What we do
Seven services. Run as one programme, or one at a time.
Every service runs standalone, and many clients hire us for a single specialism. Our biggest gains land when we manage the full stack: acquisition, measurement and retention learn from each other. For beauty, paid social and lifecycle email lead the deck.
01 / 07
SERVICE 02
Paid Search
PMaxShoppingBrand defence
Feed hygiene, custom-label taxonomies by margin and seasonality, PMax asset groups by intent, Search underneath to defend brand demand.
Find out more →SERVICE 03
Email Marketing
KlaviyoFlowsLTV reporting
Klaviyo rebuilds, replenishment and winback flows, cohort reporting tied to paid signals. Email drives most of the profit in beauty.
Find out more →SERVICE 04
SEO
TechnicalContentE-E-A-T
Technical fixes first, then PDP and category content optimised for buying-intent queries. E-E-A-T signals layered for skincare and fragrance.
Find out more →SERVICE 05
Analytics
GA4Server-sideLTV cohorts
GA4 cleaned up, server-side tracking with Conversions API and Enhanced Conversions, LTV cohorts feeding back into bidding.
Find out more →SERVICE 06
CRO & UX
PDP testingFunnelSpeed
PDP and checkout experiments based on session recordings and heatmaps. Speed, trust, and conversion path optimised for mobile-first beauty buyers.
Find out more →SERVICE 07
Websites
ShopifyHeadlessPerformance
Shopify, Hydrogen and headless builds tuned for Core Web Vitals. Built around the buyer journey, not a templated theme.
Find out more →03Beautiful results
Three case studies, one full-stack approach
+65%
Black Friday sales
+45%
ROAS improvement
+60%
Sales uplift
Delivered in partnership with Marketise Me
Parfium and Napudreni delivered in partnership with our agency partner Marketise Me. Verified figures from peak-season fragrance and beauty programmes.
Read the Parfium case study →04How we work
Four stages. One playbook.
01
Audit
Tracking, paid, organic and lifecycle review across Meta, Google, Klaviyo and GA4.
02
Strategy
LTV-based CAC targets, channel mix, retention architecture and a written creative roadmap.
03
Build
Campaign rebuild, server-side tracking, Klaviyo flows, SEO fixes and creative sprint.
04
Scale
Weekly creative refresh, monthly LTV reporting and quarterly strategy reviews.
05Why us
Co-founder-led. Full-service. BYLT for beauty.
Beauty brands do not need another channel specialist. They need one partner who runs acquisition, retention and measurement as a single system. Every client works with our co-founders directly.
Official partner of Marketise Me — Google Premier Partner and Meta Business Partner. The full-service team behind every campaign.
/ 01
Full-stack, not single-channel
Paid, organic, email, measurement and CRO run as one programme, so bidding learns from clean LTV signals.
/ 02
LTV over first-order ROAS
Cohort tables feed Meta value-based bidding and Enhanced Conversions, so campaigns chase profitable customers.
/ 03
Global, enterprise-ready
UK, EU and North American beauty brands. Challenger or enterprise. With or without an in-house team.
06 · From the founders
“In beauty, if you only optimise the first order, you pay too much for every customer and you scale a brand you cannot keep.”
“The retention stack and the acquisition stack have to share one measurement model. Anything less and growth stalls by month four.”
07FAQ
What buyers ask us first
The questions we answer on almost every discovery call.
Q.01What does a beauty marketing agency do in 2026?
It runs the full digital marketing stack for skincare, haircare, and fragrance brands: paid social, paid search and Shopping, SEO, analytics, email, and CRO. The channel mix shifts with the brand, but the coverage is always full-stack, with measurement tied to customer lifetime value rather than first-order ROAS.
Q.02Which channels do you lead with for beauty?
Meta and TikTok usually lead beauty acquisition because demand is created visually. Google Shopping and branded Search defend intent. Klaviyo and lifecycle email drive most of the profit. SEO compounds over time. Every brand mix is calibrated against its own cohort economics.
Q.03How do you measure LTV from paid campaigns?
We build cohort tables from Shopify, BigCommerce, or equivalent at 30, 60, and 90-day windows. That LTV figure feeds Meta's value-based bidding and Google's Enhanced Conversions, so campaigns bid on predicted customer value rather than first-order revenue.
Q.04Do you work with enterprise brands that already have in-house teams?
Yes. A meaningful share of our work is alongside in-house marketing teams at enterprise brands. We plug in as the specialist paid media, measurement, or SEO partner, or as the external team that extends capacity without adding headcount.
Q.05Do you work with Shopify or other platforms?
We are platform-agnostic. Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento, and bespoke platforms are all fine. What matters is whether the pixel, Conversions API, and transactional data flow reliably. If they do we run the programme; if not, we fix that in audit.
Q.06How long before we see results?
The tracking and creative foundation takes 4 to 8 weeks. Performance improvements typically follow in the first quarter, with compounding gains through months 2 and 3 as value-based bidding calibrates on cleaner LTV data.
Q.07What is the minimum engagement?
We work with brands spending from £10,000 per month in combined ad spend and fees, with no upper limit. Pricing is fixed-fee for the management layer, so agency cost does not grow just because media spend grows. Exact pricing is set after an initial audit call.
Q.08Where do your clients operate?
Globally. We work with beauty brands across the UK, EU, North America, and beyond. Our measurement stack, creative pipeline, and channel expertise translate across markets. Client calls run remotely; onsite visits happen when useful.
Book a 30-minuteaudit call.
Tell us about your beauty brand. We will show you where paid media is under-measuring LTV and where your full-stack opportunity is largest.
You'll hear back within 2 hours · Edinburgh time