Peak-Season Growthfor Parfium.bg
A peak-season Google Ads programme for Parfium.bg, delivered in partnership with our agency partner Marketise Me. Sales grew +65% on Black Friday and +85% over Christmas, with ROAS up 45%.
Client
Parfium.bg
Industry
E-commerce
Duration
Peak Season
Platforms
Google Ads
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
The Challenge
Parfium.bg needed to maximise sales during Black Friday and Christmas while improving data collection so Google Ads could optimise on the right signals. The brief was to grow turnover without sacrificing ROAS in the most competitive weeks of the year.
- High competition during the holiday season
- Pressure to grow turnover while keeping CPA low and ROAS high
- Need for tailored seasonal ad optimisation by category
- Data collection gaps making smart bidding less effective
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
The Process
Every project follows a proven methodology. Here's how we approached this one.
Deep dive into existing campaigns and tracking setup.
The Solution
A peak-season Google Ads strategy built around three pillars — clean data, the right bidding strategy, and dedicated seasonal campaign structures:
Clean Conversion Data
Fixed data collection and tracking so Google Ads could optimise on the right signals — premium fragrances and gift sets were the top-performing categories surfaced by the data.
Tuned Bidding Strategy
Bidding strategies tuned for high-intent shoppers, with automated account changes and precise targeting tailored to the competitive holiday season.
Seasonal Campaign Structure
Dedicated Black Friday and Christmas campaigns by funnel stage, with focused ad spend on high-demand categories.
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
The Results
Across Black Friday and Christmas, the rebuilt campaign structure and tuned bidding strategy drove huge sales growth at a lower cost per acquisition — while +45% ROAS demonstrated improved efficiency on every euro spent.
- Black Friday sales grew +65% year on year
- Christmas sales grew +85% year on year
- CPA reduced -25% on Black Friday and -20% over Christmas
- ROAS improved +45% across the peak season