Peak-Season Growthfor Parfium.bg
A peak-season Google Ads programme for Parfium.bg, delivered in partnership with our agency partner Marketise Me. Sales grew +65% on Black Friday and +85% over Christmas, with ROAS up 45%.
Scaling Black Friday and Christmas Revenue for Parfium.bg
Delivered in partnership with Marketise Me, BYLT contributed to a peak-season Google Ads programme for Parfium.bg — restructuring campaigns by funnel stage, fixing data collection, and tuning bidding strategies to drive more sales at a lower cost per conversion.
What was in the way.
Parfium.bg needed to maximise sales during Black Friday and Christmas while improving data collection so Google Ads could optimise on the right signals. The brief was to grow turnover without sacrificing ROAS in the most competitive weeks of the year.
- High competition during the holiday season
- Pressure to grow turnover while keeping CPA low and ROAS high
- Need for tailored seasonal ad optimisation by category
- Data collection gaps making smart bidding less effective
How it got done.
Audit & Analysis
Week 1-2Deep dive into existing campaigns and tracking setup.
Tracking Implementation
Week 3-4Complete overhaul of conversion tracking and data collection.
Campaign Restructure
Week 5-6Strategic campaign rebuild for peak season performance.
Peak Season Execution
Black Friday & ChristmasAggressive optimisation through the two highest-intent periods of the year.
Numbers that held up.
Delivered in partnership with our agency partner Marketise Me
“The peak-season results have completely changed how we plan Black Friday and Christmas. A reliable partner that delivers on the numbers that matter.”
E-commerce Manager · Head of E-commerce
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