The full-service fashion marketing agency
Google Shopping, Performance Max, paid social, SEO and retention, run as one programme. Campaigns tuned against net revenue after returns, not platform-reported ROAS.
Updated 23 April 2026
Fashion marketing in 2026 is a feed-first, returns-aware programme
Fashion marketing for apparel, footwear, and accessories brands is feed-first and returns-aware, with Google Shopping and Performance Max leading intent and Meta, TikTok, and Pinterest carrying discovery.
Google Shopping and Performance Max lead the intent layer. Meta, TikTok and Pinterest carry discovery and retargeting. Email lifecycle runs retention. Returns rates of 20 to 40% are the silent killer. Bidding against gross ROAS scales the wrong customer. The brands that win are the ones who measure net revenue after returns and feed that signal back into the platforms.
Start with our paid search service.
Periodico, Napudreni and Reputation Studios, three fashion retailers we have grown. Periodico grew omni-channel revenue 134% in a year; Napudreni grew sales 60%; Reputation Studios lifted revenue 47% within 90 days. All figures verified.
omni-channel revenue in 1 year
Read the full case studyWhat a fashion digital marketing agency does for apparel, footwear, and accessories brands
A fashion digital marketing agency runs the paid, organic, retention, and measurement workstreams an apparel, footwear, or accessories brand needs to grow through digital channels.
Every service runs standalone, and many clients hire us for a single specialism. Our biggest gains land when we manage the full stack: acquisition, measurement and retention learn from each other. For fashion, Shopping and paid social lead the deck.
BYLT works with UK, EU, and North American fashion brands, challenger or enterprise, with or without an in-house team.
BYLT runs the seven marketing workstreams every fashion brand needs, standalone or as one full-stack programme.
Paid Search
Variant-level feed hygiene, custom-label taxonomies by margin and seasonality, PMax asset groups by collection, Search underneath to defend brand demand.
Social Media
Full-funnel Meta, TikTok and Pinterest with weekly creative refresh by drop. Bidding pinned to net contribution after returns, not gross ROAS.
Email Marketing
Klaviyo lifecycle built around drops and seasons. Browse, cart and post-purchase flows tied to size and category. Repeat purchase carries the highest margin in fashion.
CRO & UX
PDP, size-guide and checkout experiments based on session recordings and heatmaps. Mobile speed and trust placement tested before any creative scaling.
Analytics
Server-side GTM, Conversions API and Enhanced Conversions with returns data fed back so platforms learn from net revenue, not gross.
SEO
Technical hygiene first, then category, edit and PDP content optimised for buying-intent and brand-defence queries. SEO compounds underneath paid.
Websites
Shopify, Hydrogen and headless builds tuned for Core Web Vitals. Built around the buyer journey by drop, not a templated theme.
Every engagement follows four stages: audit, strategy, build, and scale.
Audit
Tracking, Shopping feed, paid, organic and lifecycle review across GA4, Merchant Centre, Meta and Shopify, with returns data layered in.
Strategy
Net-revenue CAC targets, channel mix by drop, lifecycle architecture and a written creative roadmap by season.
Build
Feed rebuild, server-side tracking with returns-aware events, Klaviyo flows, SEO fixes and creative sprint.
Scale
Weekly creative refresh by drop, monthly net-revenue reporting and quarterly strategy reviews.
BYLT works with three fashion verticals where feed quality, paid media, and retention create outsized wins.
Apparel brands
DTC and hybrid apparel brands running Shopping and Performance Max for intent, with Meta, TikTok, and Pinterest carrying discovery and retargeting.
Footwear brands
Feed-first Shopping and PMax campaigns bid against net revenue after returns, with Meta layered in for retargeting.
Accessories brands
Pinterest and Meta carry discovery for considered accessories purchases, with Shopping defending brand-search intent and email lifecycle compounding repeat purchase.
Periodico, Napudreni and Reputation Studios, three fashion retailers we have grown. Periodico grew omni-channel revenue 134% in a year; Napudreni grew sales 60%; Reputation Studios lifted revenue 47% within 90 days. All figures verified.
Co-founder-led. Full-service. BYLT for fashion.
10+ years in performance marketing. Master's in economics and finance. £150m+ paid media spend managed. Previously at Dentsu.
Read Teo's full profile →
Ex-Dentsu lead of international expansion, scaling seven- and eight-figure brands into new markets. Owns BYLT's web, brand and editorial accuracy.
Read Lorenzo's full profile →- Brighton SEO April 2026 speaker on paid media measurement
- Lunio podcast guest and blog contributor
- Organiser of SEM Stories & More, Scotland's dedicated performance marketing conference
- Channel focus: Google Shopping and Performance Max lead, Meta, TikTok, and Pinterest secondary
- Sector focus: apparel, footwear, and accessories brands
- Geographic focus: UK, EU, and North America
Frequently asked questions
Google Shopping and Performance Max for intent. Meta, TikTok and Pinterest for discovery. Klaviyo for retention. SEO compounds underneath. CRO sharpens the funnel.
We feed returns data back into platform conversion APIs so bidding optimises toward net revenue, not gross. Most accounts find their real ROAS is 20 to 40% lower than reported once returns are wired in.
Yes. Drop calendars drive the creative refresh cadence and the feed rebuilds. Most fashion accounts under-resource creative against drop frequency. We plan two cycles ahead.
Tracking, feed and creative foundations take 4 to 8 weeks. Performance gains follow in the first quarter and compound through months 2 and 3.
Fashion brands spending from £10,000 per month in combined ad spend and fees. Management fee is fixed, not a percentage of media spend.
Globally. UK, EU, North America and beyond. Our measurement and creative pipeline translate across markets.
Book a 30-minute audit call
Tell us about your fashion brand. We will show you where returns are masking the real ROAS and where your full-stack opportunity is largest.
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