SERVICE 01
Paid Search
Merchant CentrePMaxBrand defence
Variant-level feed hygiene, custom-label taxonomies by margin and seasonality, PMax asset groups by collection, Search underneath to defend brand demand.
Find out more → Industry · Fashion · Global
The full-servicefashion marketing agency
Google Shopping, Performance Max, paid social, SEO and retention, run as one programme. Campaigns tuned against net revenue after returns, not platform-reported ROAS.
In partnership with Marketise Me — Official
01 · Positioning
Fashion marketing in 2026 is a feed-first, returns-aware programme
Google Shopping and Performance Max lead the intent layer. Meta, TikTok and Pinterest carry discovery and retargeting. Email lifecycle runs retention. Returns rates of 20 to 40% are the silent killer. Bidding against gross ROAS scales the wrong customer. The brands that win are the ones who measure net revenue after returns and feed that signal back into the platforms.
Trusted fashion partners
02What we do
Seven services. Run as one programme, or one at a time.
Every service runs standalone, and many clients hire us for a single specialism. Our biggest gains land when we manage the full stack: acquisition, measurement and retention learn from each other. For fashion, Shopping and paid social lead the deck.
01 / 07
SERVICE 02
Social Media
MetaTikTokPinterest
Full-funnel Meta, TikTok and Pinterest with weekly creative refresh by drop. Bidding pinned to net contribution after returns, not gross ROAS.
Find out more →SERVICE 03
Email Marketing
KlaviyoLifecycleWinback
Klaviyo lifecycle built around drops and seasons. Browse, cart and post-purchase flows tied to size and category. Repeat purchase carries the highest margin in fashion.
Find out more →SERVICE 04
CRO & UX
PDPSize guideSpeed
PDP, size-guide and checkout experiments based on session recordings and heatmaps. Mobile speed and trust placement tested before any creative scaling.
Find out more →SERVICE 05
Analytics
GA4Server-sideReturns-aware
Server-side GTM, Conversions API and Enhanced Conversions with returns data fed back so platforms learn from net revenue, not gross.
Find out more →SERVICE 06
SEO
TechnicalCategoryE-E-A-T
Technical hygiene first, then category, edit and PDP content optimised for buying-intent and brand-defence queries. SEO compounds underneath paid.
Find out more →SERVICE 07
Websites
ShopifyHeadlessPerformance
Shopify, Hydrogen and headless builds tuned for Core Web Vitals. Built around the buyer journey by drop, not a templated theme.
Find out more →03Fashion results
Revenue-led results from real fashion brands
Delivered in partnership with Marketise Me
Reputation Studios and Napudreni, fashion retailers, and an Italian fashion retailer running two stores, delivered in partnership with our agency partner Marketise Me. Reputation Studios lifted revenue 47% within 90 days; Napudreni grew sales 60%; the two-store Italian retailer grew omni-channel revenue 134% in a year. All figures verified.
Read the Reputation Studios case study →04How we work
Four stages. One playbook.
01
Audit
Tracking, Shopping feed, paid, organic and lifecycle review across GA4, Merchant Centre, Meta and Shopify, with returns data layered in.
02
Strategy
Net-revenue CAC targets, channel mix by drop, lifecycle architecture and a written creative roadmap by season.
03
Build
Feed rebuild, server-side tracking with returns-aware events, Klaviyo flows, SEO fixes and creative sprint.
04
Scale
Weekly creative refresh by drop, monthly net-revenue reporting and quarterly strategy reviews.
05Why us
Co-founder-led. Full-service. BYLT for fashion.
Fashion brands do not need another channel specialist. They need one partner who runs acquisition, retention and net-revenue measurement as one system. Every client works with our co-founders directly.
Official partner of Marketise Me — Google Premier Partner and Meta Business Partner. The full-service team behind every campaign.
/ 01
Full-stack, not single-channel
Paid, organic, email, measurement and CRO run as one programme so bidding learns from clean net-revenue signals, not gross ROAS.
/ 02
Returns-aware bidding
Returns data fed back into Meta value-based bidding and Google Enhanced Conversions so platforms optimise toward profitable customers, not the wrong size.
/ 03
Global, enterprise-ready
UK, EU and North American fashion brands. Challenger or enterprise. With or without an in-house team.
06 · From the founders
“Fashion brands that bid on gross ROAS scale a returns problem. Bid on net contribution and the right customer comes back.”
“The Merchant Centre feed is a creative asset, not an admin task. Get it right at variant level and Shopping and PMax become the cheapest revenue on the account.”
07FAQ
What buyers ask us first
The questions we answer on almost every discovery call.
Q.01What does a fashion marketing agency do in 2026?
It runs the full digital marketing stack for apparel, footwear, and accessories brands: paid search and Shopping, paid social, SEO, analytics, email, and CRO. The channel mix shifts with the brand, but the coverage is always full-stack, with measurement tied to net revenue after returns rather than first-order platform ROAS.
Q.02Which channels do you lead with for fashion?
Google Shopping and Performance Max lead the intent layer because fashion shopping is feed-driven and query-led. Meta paid social carries acquisition and retargeting. TikTok and Pinterest handle considered discovery. Email lifecycle runs retention. SEO compounds over time. Every brand mix is calibrated against its own cohort economics.
Q.03How do you handle returns in ROAS reporting?
Returns materially erode effective ROAS in fashion, and the effect varies by category. We pipe returns data from the commerce platform back into value-based bidding on Google and Meta, so campaigns bid on revenue that actually stays with the brand. Monthly reporting shows platform ROAS alongside net ROAS so the gap is always visible.
Q.04How do you manage a multi-variant Merchant Centre feed?
Variant-level attribute management is the core feed hygiene task in fashion. Size, colour, availability, age group, and gender all need to be correct at variant level, not just parent-product. Supplemental feeds layer custom labels for margin and seasonality. Automated re-indexing catches new drops and delistings without manual intervention.
Q.05Do you work with enterprise fashion houses that already have in-house teams?
Yes. A meaningful share of our work is alongside in-house marketing teams at enterprise fashion brands. We plug in as the specialist paid media, feed management, measurement, or SEO partner, or as the external team that extends capacity without adding headcount.
Q.06Do you work with Shopify or other platforms?
We are platform-agnostic. Shopify, Shopify Plus, Magento, BigCommerce, WooCommerce, and bespoke platforms are all fine. What matters is whether the feed, pixel, Conversions API, and returns data flow reliably. If they do we run the programme; if not, we fix that in audit.
Q.07What is the minimum engagement?
We work with brands spending from £10,000 per month in combined ad spend and fees, with no upper limit. Pricing is fixed-fee for the management layer, so agency cost does not grow just because media spend grows. Exact pricing is set after an initial audit call.
Q.08Where do your clients operate?
Globally. We work with fashion brands across the UK, EU, North America, and beyond. Our measurement stack, feed management, creative pipeline, and channel expertise translate across markets. Client calls run remotely; onsite visits happen when useful.
Book a 30-minuteaudit call.
Tell us about your fashion brand. We will show you where returns are masking the real ROAS and where your full-stack opportunity is largest.
You'll hear back within 2 hours · Edinburgh time