BYLT.MEDIA

Elevating a Brandto Digital Success

Paid Social

Content Marketing

UX/UI Optimisation

+75%
Daily Website Traffic
+60%
Sales Growth
+50%
Social Media Growth
-15%
Checkout Drop-offs
Napudreni case study hero image

Client

Napudreni

Industry

Fashion

Duration

Multi-year

Platforms

Facebook, Instagram & Web

  • BEFORE BYLT✦
  • BEFORE BYLT✦
  • BEFORE BYLT✦
  • BEFORE BYLT✦
  • BEFORE BYLT✦
  • BEFORE BYLT✦
  • BEFORE BYLT✦
  • BEFORE BYLT✦

The Challenge

Napudreni needed to increase its online presence, enhance social media engagement, and improve website user experience and conversions in a competitive fashion market with limited brand awareness and low traffic.

  • Limited brand awareness in a competitive fashion category
  • Low website traffic and weak organic visibility
  • Low interaction across social media platforms
  • Mobile UX and checkout flow leaking sales
  • BYLT IN ACTION✦
  • BYLT IN ACTION✦
  • BYLT IN ACTION✦
  • BYLT IN ACTION✦
  • BYLT IN ACTION✦
  • BYLT IN ACTION✦
  • BYLT IN ACTION✦
  • BYLT IN ACTION✦

The Process

Every project follows a proven methodology. Here's how we approached this one.

Researched the brand positioning, audience and competitive set in Bulgarian fashion.

Brand auditAudience personasUX baseline

The Solution

A holistic digital programme that lifted Napudreni's brand across paid, on-site and organic touchpoints:

Paid Social Campaigns

Focused Facebook and Instagram campaigns built around high-quality visuals and the audiences most likely to convert into Napudreni customers.

On-Site UX & UI

Mobile UX rebuild and checkout optimisation reduced drop-offs and turned more sessions into orders.

Editorial Content

A fashion blog with styling tips and trend insights built compounding organic traffic and brand affinity.

  • THE BYLT EFFECT✦
  • THE BYLT EFFECT✦
  • THE BYLT EFFECT✦
  • THE BYLT EFFECT✦
  • THE BYLT EFFECT✦
  • THE BYLT EFFECT✦
  • THE BYLT EFFECT✦
  • THE BYLT EFFECT✦
+0%Daily Traffic
+0%Sales Growth
+0%Social Growth
-0%Drop-offs Reduced

The Results

The combined paid social, on-site UX and editorial content programme created a seamless customer experience and a loyal audience — lifting traffic and sales while keeping more of every customer in the funnel through to checkout.

  • Daily website traffic grew +75%
  • Sales grew +60% with improved on-site conversion
  • Social media followers grew +50% across the programme
  • Checkout drop-off rate fell -15%

Ready for results like these?

Let's discuss how we can help grow your business with data-driven digital marketing.

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