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// Mission Brief
REC-001
● Programme deliveredFashionDigital MarketingFile N°004

A fashion brand grown +75% in daily traffic.

A digital growth programme for fashion brand Napudreni, delivered in partnership with our agency partner Marketise Me. Daily traffic grew +75%, sales grew +60%, social audiences grew +50% and checkout drop-offs fell -15%.

>>StatusGROWTH DELIVERED

// Mission Data
META
ClientNapudreni
SectorFashion
DurationMulti-year
ChannelsFacebook, Instagram & Web
PartnerMarketise Me
StatusDelivered
// Live Counter
VERIFIED OUTPUT
Traffic
↑+75%
Sales
↑+60%
Social
↑+50%
Drop-offs
↓−15%
// Objective.log
§ 01 — PROBLEM
Problem statement · priority 01

>Napudreni needed to increase its online presence, enhance social media engagement, and improve website user experience and conversions in a competitive fashion market with limited brand awareness and low traffic.

PP.01Limited brand awareness in a competitive fashion category
PP.02Low website traffic and weak organic visibility
PP.03Low interaction across social media platforms
PP.04Mobile UX and checkout flow leaking sales
Objective · priority 01

>>Increase online presence, lift social engagement, and improve website UX and conversions in a competitive fashion market.

// Target Asset
IMG-01
Napudreni campaign visual
Acquired
// NapudreniCase visual
// Growth Vectors
PLOT-004 · YEAR ON YEAR
Daily website traffic
+75%
Daily website traffic
+75%
Sales growth
+60%
Social media growth
+50%
Checkout drop-offs
−15%
Bar lengths reflect verified % change · drop-off bar is a reductionSource · GA + Meta reporting · cross-verified with Marketise Me
// Phase Log
§ 02 — METHODOLOGY

Four phases. Compounding growth.

Programme · multi-year
φ1Closed
Discovery
Brand & Audience Analysis
✓Mapped Napudreni's positioning in the Bulgarian fashion market
✓Identified the importance of optimised digital strategies for fashion brands
✓Defined high-quality visuals and engaging content as key success drivers
✓Built audience personas for paid and organic targeting
✓Audited the existing site UX/UI and checkout flow
φ2Closed
Activation
Paid Social Strategy
✓Focused paid spend on Facebook and Instagram
✓Created engaging content highlighting product and promotions
✓Tested creative formats across feed, reels and stories
✓Built audience segments for prospecting and retargeting
✓Tied campaign reporting back to on-site conversion data
φ3Closed
Optimisation
On-Site UX & Content
✓Improved the mobile version of the website and overall UX/UI
✓Created a blog with fashion tips and styling insights
✓Refined the checkout flow to reduce drop-offs
✓Implemented consistent visual identity across organic and paid
✓Built editorial calendar tied to seasonal collections
φ4Closed
Scale
Growth & Optimisation
✓Daily website traffic grew +75%
✓Sales grew +60% with improved on-site conversion
✓Social media followers grew +50%
✓Checkout drop-off rate fell -15%
✓Established a repeatable content and campaign cadence
T0 · discoveryScaled
φ1
φ2
φ3
φ4
// Countermeasures
§ 03 — THREE-VECTOR STACK
V.01Active
01

Paid Social Campaigns

Focused Facebook and Instagram campaigns built around high-quality visuals and the audiences most likely to convert into Napudreni customers.

↦ FB + IG creative
V.02Active
02

On-Site UX & UI

Mobile UX rebuild and checkout optimisation reduced drop-offs and turned more sessions into orders.

↦ Mobile + checkout
V.03Active
03

Editorial Content

A fashion blog with styling tips and trend insights built compounding organic traffic and brand affinity.

↦ Fashion blog
// Results Console
§ 04 — VERIFIED OUTPUT

Growth, across the board.

ReferenceNAPUDRENI · FILE 004
M.01 · Daily TrafficLive
+75%
Year on year
M.02 · Sales GrowthLive
+60%
With better on-site conversion
M.03 · Social GrowthLive
+50%
Followers across platforms
M.04 · Drop-offsLive
−15%
Checkout abandonment
// Comms Log
§ 05 — CHRONOLOGICAL RECORD
00>Brief received. Grow online presence and lift conversions.···
01>Researched the brand positioning, audience and competitive set in Bulgarian fashion.···
02>Built and launched targeted Facebook and Instagram campaigns.···
03>Improved the website experience and built editorial content for the brand.···
04>+75% traffic · +60% sales · +50% social · −15% drop-offs. Delivered.●●●
END OF LOG.
// Transmission-In
SRC: Napudreni / FOUNDER
NA
Incoming · verified source
“We have been working together for several years and the team fitted in quickly. They are creative and have quite a lot of knowledge about all the new things in marketing.”
FounderNapudreni· in partnership with Marketise Me
// Await Next Brief
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// What you get
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