Napudreni · Fashion · CRO

Elevating a Brandto Digital Success

A digital growth programme for fashion brand Napudreni, delivered in partnership with our agency partner Marketise Me. Daily traffic grew +75%, sales grew +60%, social audiences grew +50% and checkout drop-offs fell -15%.

+75%Daily Website Traffic
+60%Sales Growth
+50%Social Media Growth
See the results The approach
Napudreni
Napudreni campaign work
+75%Daily Website Traffic
The brief

Growing the Online Presence of Napudreni

Delivered in partnership with Marketise Me, BYLT contributed to a multi-year digital growth programme for Napudreni — combining Facebook and Instagram campaigns, on-site UX/UI improvements and editorial content to lift traffic, conversions and brand awareness in Bulgarian fashion.

Multi-yearFacebook, Instagram & WebPaid SocialContent MarketingUX/UI Optimisation
The challenge

What was in the way.

Napudreni needed to increase its online presence, enhance social media engagement, and improve website user experience and conversions in a competitive fashion market with limited brand awareness and low traffic.

  • Limited brand awareness in a competitive fashion category
  • Low website traffic and weak organic visibility
  • Low interaction across social media platforms
  • Mobile UX and checkout flow leaking sales
The approach

How it got done.

01

Brand & Audience Analysis

Discovery

Researched the brand positioning, audience and competitive set in Bulgarian fashion.

Brand auditAudience personasUX baseline
02

Paid Social Strategy

Activation

Built and launched targeted Facebook and Instagram campaigns.

Paid social liveMulti-format creativeFull retargeting
03

On-Site UX & Content

Optimisation

Improved the website experience and built editorial content for the brand.

Mobile UX rebuiltEditorial blog liveCheckout streamlined
04

Growth & Optimisation

Scale

Scaled successful campaigns and locked in compounding organic growth.

+75% traffic+60% sales+50% social
The results

Numbers that held up.

A transformed digital presence that drives sustainable growth and sales.

+0%Daily Traffic
+0%Sales Growth
+0%Social Growth
-0%Drop-offs Reduced

The combined paid social, on-site UX and editorial content programme created a seamless customer experience and a loyal audience — lifting traffic and sales while keeping more of every customer in the funnel through to checkout.

  • Daily website traffic grew +75%
  • Sales grew +60% with improved on-site conversion
  • Social media followers grew +50% across the programme
  • Checkout drop-off rate fell -15%

Delivered in partnership with our agency partner Marketise Me

“We have been working together for several years and the team fitted in quickly. They are creative and have quite a lot of knowledge about all the new things in marketing.”

Founder · Founder

Ready for results like these?

Tell us where you want to grow. We'll send back a no-fluff audit and the first three moves we'd make.

Get your free audit
✓ No obligation✓ Reply within 48h✓ Built by the team that did this