BYLT.MEDIA // EMAIL MARKETING

Email That Works While You Sleep

Industry studies report email returning around £38 per £1 spent — higher than any other channel. We build the automation, segmentation and strategy that makes it real, in Klaviyo, Mailchimp or HubSpot.

Periodico, Florence
Periodico · FlorenceNewsletter · live on periodicoshop.com
CadenceMonthly
ListOwned, first-party
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Email Marketing That Converts

Email that earns, consistently

01

Campaign Strategy & Design

Every campaign has an objective. Subject lines, preview text, structure and send timing all tested systematically.

02

Klaviyo & Mailchimp Expertise

Flows triggered by behaviour (purchase, browse abandonment, form submission), not arbitrary time delays.

03

Deliverability & List Health

DMARC, DKIM and SPF configured correctly. List cleaning before score damage. Deliverability monitored proactively.

Gmail · promotionsNapudreni
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NapudreniПромо код: WOMAN8 март наближава…
Napudreni email header
Real campaign creative as the email header · illustrative inbox

Own your audience

Automation Sequences That Convert

Welcome, abandoned cart, post-purchase, re-engagement. Built in Klaviyo or Mailchimp, tested, running 24/7 without manual effort.

Your List, Your Asset

An engaged list is the only marketing asset you own outright. No algorithm change, fee hike or account ban can take it away.

Highest ROI in Marketing

Industry studies report around £38 per £1 on email — significantly higher than any paid channel.

The Highest-ROI Channel, Treated Seriously

Email is the highest-ROI channel available. We treat it with the technical rigour it deserves, not as a newsletter design service.

Platform-specific implementation in Klaviyo, Mailchimp and HubSpot. We know each automation engine.

Flows triggered by what subscribers actually do, not arbitrary time delays.

Templates built mobile-first, tested across Gmail, Apple Mail and Outlook. 50%+ of opens are mobile.

Subject lines, preview text, send times and content tested with clear hypothesis and sample size. No instinct-based changes.

Segment by purchase history, engagement recency, product interest and acquisition source. More relevant email, every send.

DMARC, DKIM and SPF configured correctly. List hygiene maintained to protect sender reputation.

Email Revenue by Flow

Automation revenue stacking over 6 months
CampaignsWelcomeCart RecoveryPost-Purchase
M1M2M3M4M5M6
Month 6 total£18K/mofrom email alone
Month 1£2K (campaigns only)

Each automation flow goes live in sequence. Revenue compounds as the system builds, from £2K campaigns-only to £18K with full automation.

Illustrative example. Actual results vary by client and campaign.

How we work

Our Process

A proven methodology that delivers results, step by step.

01
Understand Your Current State

Platform config, existing flows, segmentation, deliverability metrics and DNS records reviewed. Most businesses have at least one deliverability error.

  • Platform configuration review
  • Automation sequence audit
  • Deliverability health check
  • DNS record verification
02
Map the Customer Journey

Customer lifecycle mapped (acquisition, onboarding, engagement, retention, win-back). Segmentation by behaviour and purchase history, not just demographics.

  • Customer lifecycle mapping
  • Automation gap analysis
  • Segmentation strategy design
  • Campaign calendar planning
03
Emails People Actually Read

Mobile-first templates tested across Gmail, Apple Mail and Outlook. Subject lines and preview text treated as seriously as the email body.

  • Mobile-first template design
  • Email client compatibility testing
  • Subject line A/B testing
  • Copy optimised for skimmability
04
Set It Up Right

Trigger logic tested end-to-end. Welcome (3–5 emails / 7–14 days), abandoned cart (2–3 / 24–72h), post-purchase, re-engagement — all with suppression logic.

  • Welcome series build
  • Abandoned cart flow
  • Post-purchase sequence
  • Re-engagement campaign
05
Every Send Improves the Next

Monthly reporting on opens, clicks, revenue per email and list growth. Systematic A/B testing on subject lines and content. Send times optimised to your actual audience.

  • Monthly performance reporting
  • Subject line A/B testing
  • Send time optimisation
  • List growth and health tracking
Gmail · promotionsPeriodico
P
PeriodicoSaldi d'Estate — fino al −50%Capi handmade a Firenze, senza limiti di taglia…
Periodico email header
Real campaign creative · illustrative placement

The Revenue Sitting in Your Inbox List

For most businesses, email is the most underutilised asset on their balance sheet.

  • Welcome series converting within 7 days
  • Abandoned cart flows recovering lost sales
  • Retention rates improving quarter on quarter
  • Revenue per email increasing with segmentation
Our collaboration has added a lot to our already established good image. The campaigns the team creates on a monthly basis significantly increase brand engagement and traffic to our website.
Happy Bar & GrillRestaurant Chain · Awareness Campaign

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