From no advertising at all to+127%revenue in a year.
A family-run Florence fashion house had never run a single advert. We rebuilt their story around the family and the atelier, built their paid engine from zero, more than doubled their revenue, and earned the full headless storefront rebuild that followed.
Revenue more than doubled. Efficiency held.
Orders grew even faster than traffic, so the account scaled without sacrificing efficiency.
The strength of these results is what led the family to hand BYLT the full website and SEO rebuild. It went live on 21 June 2026, and we will update this case study with its results as they come in.
“They took us from zero advertising to more than double the revenue in a year. When it was time to rebuild the site, we didn't even consider anyone else.”
A land-and-expand partnership, earned one scope at a time.
A family business, finally sold like one.
Before BYLT, Periodico read like a generic fashion brand. The strategy work, well beyond digital, put what actually makes them special at the forefront of the website and every piece of marketing material: a family-run atelier producing in small runs outside Florence.
On the creative side, we encouraged the family to shoot their own home-made videos rather than polished studio ads. That authenticity resonated far more with online audiences, and combined with the technical engine underneath, it is what produced these results.
Catalogue ads on a curated feed, plus video ads the family learned to shoot themselves with our creative direction.
Added once Meta proved out, running on the same curated product data.
Product feeds hand-managed for both Meta and Google, so every ad shows the right product, price and imagery.
periodico.shop Sconti fino al 50% su capi irripetibili, creati da piccoli produttori. Scopr... more
One of the family's home-made videos, exactly as it runs as a Meta ad.
The same product page, reimagined.
Drag to compare
BeforeAfterThe same blouse, on an off-the-shelf template versus a page built to sell: a proper gallery, structured measurements, verified reviews and WhatsApp help one tap away.
The engine behind the storefront.
A bespoke build is not just how it looks. The hard part, and the real work, is the system underneath: a headless architecture that never gets in the family's way, and automation that does the tedious data work for them.
Headless, and always in sync
A custom Next.js storefront on Vercel, with the Shopify backend left 100% intact. HMAC-verified webhooks push every product edit to the live site within seconds, so the family keeps adding stock and orders in Shopify exactly as they always have.
A catalogue that structures itself
The family writes product descriptions the way they always have, in plain language. Behind the scenes, an engine we built reads that free text and turns it into structured measurement tables and product attributes automatically, so there is no manual data entry and every product page is consistent.
“Gonna in cotone, vita 72, fianchi 98, lunghezza 105, taglia comoda…”
| Vita | 72 cm |
| Fianchi | 98 cm |
| Lunghezza | 105 cm |
Built for SEO from the ground up
Structured data on every page type, a clean ~1,400-URL migration with no ranking loss, correct bilingual hreflang, and an editorial blog engine that feeds an ongoing SEO programme, all the discovery the old theme never had.
A product page built to sell
Real colour swatches instead of plain text, a proper 4:5 gallery with no cropped heads, and a mobile scroll-snap carousel with a sticky add-to-cart, so every garment is shown properly on any screen.
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