Google Ads-led campaigns that fill tables, drive delivery orders, and build the D2C customer base for food and drink businesses. Every campaign reports on orders and reservations, not just clicks.
For restaurants and cafes, most revenue is decided at two moments: when someone searches for somewhere to eat, and when they see a paid social ad and tap through to book. Google Ads captures the first moment. Meta and TikTok capture the second. For D2C food and drink brands, the same logic applies: paid search defends branded and category intent while paid social acquires new customers. The operators and brands that grow fastest are the ones who close the attribution loop between the ad and the cover, the order, or the first subscription.
Every service runs standalone, and many food and drink clients hire us for a single specialism. The biggest gains land when paid search, social, and analytics run together, because reservation and order data feeds bidding signals across every channel.
Search, Performance Max, and Local campaigns built around cover bookings and online orders. We target local dining intent, delivery queries, and branded search so campaigns bid on real reservation and order data, not sessions.
Find out more →Google Business Profile management across every location, local pack visibility per catchment area, menu and event structured data, and the technical SEO that makes each venue rank for its neighbourhood and cuisine type.
Find out more →Meta and TikTok campaigns built around food and drink content that performs. Paid social for acquisition and retargeting, creative refresh paced to seasonal menus and events, and upper-funnel reach for new location launches.
Find out more →Conversion tracking connected to your booking platform and online ordering system. Cover and order data fed back into Google Ads bidding. Monthly reporting against the metrics that matter: cost per cover, cost per order, and blended return on ad spend.
Find out more →Fast, conversion-focused websites for restaurants, cafes, and D2C food and drink brands. Booking widget integration, per-location pages, online ordering surfaces, and Merchant Centre feed setup for brands selling through Google Shopping.
Find out more →Email flows for repeat visits, seasonal campaigns tied to menu changes and events, and subscription retention programmes for D2C food and drink brands. Klaviyo-led, with lifecycle automation that feeds high-value customer signals back into paid media audiences.
Find out more →Booking flow and online ordering funnel testing to convert more paid traffic into covers and orders. For D2C brands, product page and checkout optimisation so every paid click has the best possible chance of closing.
Find out more →
Results delivered in partnership with our agency partner Marketise Me.
See how our paid search works →Tracking setup review, reservation and order attribution gap analysis, Google Business Profile hygiene check, and a channel-mix assessment against your covers and online order targets.
Campaign targets set against covers, orders, or subscription revenue. Channel mix across Google Ads, Meta, SEO, and email. A written plan with milestones, not a slide deck.
Campaign rebuild, conversion tracking wired to your booking or ordering platform, Google Business Profile optimisation, and landing page improvements where conversion rate is the constraint.
Weekly campaign optimisation, monthly reporting against covers and orders, quarterly strategy reviews tied to seasonal demand shifts.
Food and drink businesses do not need a generalist agency with a hospitality tab on its website. They need one team that understands how reservation data, delivery platforms, and D2C subscription economics connect to paid media bidding. Every client works with our co-founders directly.
Every campaign reports against the metric that matters for your business, covers, online orders, or subscription revenue, not platform-reported clicks.
Search and Shopping capture customers in the moment of decision. We build campaigns around local intent, delivery intent, and branded search, then layer Meta and TikTok on top.
Hire us for a single service or the full stack. The biggest gains come when paid search, social, analytics, and retention run as one programme with shared data.
“Most food and drink businesses are spending on paid media but measuring it against the wrong thing. Counting clicks is not the same as counting covers. The fix is attribution, not more budget.”
“Google Ads Local campaigns and Performance Max with store visit data are still under-used in hospitality. The venues that wire them up correctly are winning on cost per cover against venues that bid blind.”
Five questions we answer on almost every discovery call.
Google Ads (Search, Performance Max, and Local campaigns) for in-the-moment intent, and Meta as a secondary channel for reach and retargeting. For delivery-focused venues, we layer on Google Ads campaigns targeting delivery intent keywords and optimise against online order conversion events rather than covers.
We connect Google Ads conversion tracking to your booking platform (OpenTable, ResDiary, SevenRooms, or a direct booking widget) so every cover is recorded as a conversion event. That data feeds Smart Bidding directly, so the algorithm optimises for actual table bookings rather than website sessions.
Yes. D2C food and drink brands are a core part of what we do. The channel mix shifts towards Google Shopping, Performance Max, and Meta for acquisition, with email and CRO running the retention programme. We set blended ROAS targets across online orders and subscription sign-ups, not just first-order return on ad spend.
We work with independent venues, multi-site groups, and D2C food and drink brands at various scales. Retainers typically start at £3,000 per month for a single channel and scale from there based on spend and scope. We set pricing after an initial call once we understand the business and what attribution gaps exist.
Tracking setup and campaign launch usually takes two to three weeks. Early conversion data comes in quickly for businesses that already have a booking or ordering platform in place. Meaningful performance gains typically follow in the first four to six weeks, with the algorithm compounding as it accumulates conversion history.
We do not manage advertising inside delivery platform dashboards directly, but we do run Google Ads and Meta campaigns that target delivery intent and drive orders through your own online ordering system. For venues where direct orders are the priority, reducing dependency on delivery platform commission is part of the conversation.
Tell us about your food and drink business. We will show you where paid media is under-reporting on covers and orders, and where the biggest performance opportunity sits.