The food and drink marketing agency for orders, covers, and footfall
Google Ads-led campaigns that fill tables, drive delivery orders, and build the D2C customer base for food and drink businesses. Every campaign reports on orders and reservations, not just clicks.
Updated 29 May 2026
Food and drink marketing wins on intent and attribution
For restaurants and cafes, most revenue is decided at two moments: when someone searches for somewhere to eat, and when they see a paid social ad and tap through to book.
Google Ads captures the first moment. Meta and TikTok capture the second. For D2C food and drink brands, the same logic applies: paid search defends branded and category intent while paid social acquires new customers. The operators and brands that grow fastest are the ones who close the attribution loop between the ad and the cover, the order, or the first subscription.
Start with our paid search service.
Results delivered in partnership with our agency partner Marketise Me.
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Read the full case studyWhat a food and drink digital marketing agency does for restaurants, cafes, and D2C brands
A food and drink digital marketing agency runs the paid, data, and attribution workstreams a restaurant, cafe, or D2C food and drink brand needs to grow through digital channels.
Every service runs standalone, and many food and drink clients hire us for a single specialism. The biggest gains land when paid search, social, and analytics run together, because reservation and order data feeds bidding signals across every channel.
Food and drink businesses do not need a generalist agency with a hospitality tab on its website. They need one team that understands how reservation data, delivery platforms, and D2C subscription economics connect to paid media bidding. Every client works with our co-founders directly.
Every service runs standalone, and many food and drink clients hire us for a single specialism. The biggest gains land when paid search, social, and analytics run together, because reservation and order data feeds bidding signals across every channel.
Paid Search
Search, Performance Max, and Local campaigns built around cover bookings and online orders. We target local dining intent, delivery queries, and branded search so campaigns bid on real reservation and order data, not sessions.
SEO
Google Business Profile management across every location, local pack visibility per catchment area, menu and event structured data, and the technical SEO that makes each venue rank for its neighbourhood and cuisine type.
Social Media
Meta and TikTok campaigns built around food and drink content that performs. Paid social for acquisition and retargeting, creative refresh paced to seasonal menus and events, and upper-funnel reach for new location launches.
Analytics
Conversion tracking connected to your booking platform and online ordering system. Cover and order data fed back into Google Ads bidding. Monthly reporting against the metrics that matter: cost per cover, cost per order, and blended return on ad spend.
Websites
Fast, conversion-focused websites for restaurants, cafes, and D2C food and drink brands. Booking widget integration, per-location pages, online ordering surfaces, and Merchant Centre feed setup for brands selling through Google Shopping.
Email Marketing
Email flows for repeat visits, seasonal campaigns tied to menu changes and events, and subscription retention programmes for D2C food and drink brands. Klaviyo-led, with lifecycle automation that feeds high-value customer signals back into paid media audiences.
CRO & UX
Booking flow and online ordering funnel testing to convert more paid traffic into covers and orders. For D2C brands, product page and checkout optimisation so every paid click has the best possible chance of closing.
Four stages. One programme.
Audit
Tracking setup review, reservation and order attribution gap analysis, Google Business Profile hygiene check, and a channel-mix assessment against your covers and online order targets.
Strategy
Campaign targets set against covers, orders, or subscription revenue. Channel mix across Google Ads, Meta, SEO, and email. A written plan with milestones, not a slide deck.
Build
Campaign rebuild, conversion tracking wired to your booking or ordering platform, Google Business Profile optimisation, and landing page improvements where conversion rate is the constraint.
Scale
Weekly campaign optimisation, monthly reporting against covers and orders, quarterly strategy reviews tied to seasonal demand shifts.
BYLT works across five food and drink verticals where paid media plus attribution creates outsized wins.
Independent restaurants and cafes
Local dining intent captured through Google Ads Search and Local campaigns, Google Business Profile optimisation, and paid social for reach and retargeting around the neighbourhood and cuisine type.
Multi-site restaurant and bar groups
Conversion tracking connected to the booking platform across every location, so cover bookings feed Smart Bidding directly and reporting runs against cost per cover, not website sessions.
D2C food and drink brands
Google Shopping, Performance Max, and Meta for acquisition, with email and CRO running the retention programme. Blended ROAS targets set across online orders and subscription sign-ups.
Delivery-focused venues
Google Ads and Meta campaigns built around delivery intent keywords, driving orders through the venue's own online ordering system rather than paying delivery platform commission on every order.
Venues launching new locations
Upper-funnel paid social reach for new location launches, with creative refresh paced to seasonal menus and events across every site.
Results delivered in partnership with our agency partner Marketise Me.
Founder-led. UK food and drink specialist. Industry voice.
10+ years in performance marketing. Master's in economics and finance. £150m+ paid media spend managed. Previously at Dentsu.
Read Teo's full profile →
Ex-Dentsu lead of international expansion, scaling seven- and eight-figure brands into new markets. Owns BYLT's web, brand and editorial accuracy.
Read Lorenzo's full profile →- Brighton SEO April 2026 speaker on paid media measurement
- Lunio podcast guest and blog contributor
- Organiser of SEM Stories & More, Scotland's dedicated performance marketing conference
- Channel focus: Google Ads lead, Meta and TikTok secondary
- Sector focus: restaurants, cafes, multi-site hospitality venues, and food and drink D2C brands
- Geographic focus: UK only
Frequently asked questions
Google Ads (Search, Performance Max, and Local campaigns) for in-the-moment intent, and Meta as a secondary channel for reach and retargeting. For delivery-focused venues, we layer on Google Ads campaigns targeting delivery intent keywords and optimise against online order conversion events rather than covers.
We connect Google Ads conversion tracking to your booking platform (OpenTable, ResDiary, SevenRooms, or a direct booking widget) so every cover is recorded as a conversion event. That data feeds Smart Bidding directly, so the algorithm optimises for actual table bookings rather than website sessions.
Yes. D2C food and drink brands are a core part of what we do. The channel mix shifts towards Google Shopping, Performance Max, and Meta for acquisition, with email and CRO running the retention programme. We set blended ROAS targets across online orders and subscription sign-ups, not just first-order return on ad spend.
We work with independent venues, multi-site groups, and D2C food and drink brands at various scales. Retainers typically start at £3,000 per month for a single channel and scale from there based on spend and scope. We set pricing after an initial call once we understand the business and what attribution gaps exist.
Tracking setup and campaign launch usually takes two to three weeks. Early conversion data comes in quickly for businesses that already have a booking or ordering platform in place. Meaningful performance gains typically follow in the first four to six weeks, with the algorithm compounding as it accumulates conversion history.
We do not manage advertising inside delivery platform dashboards directly, but we do run Google Ads and Meta campaigns that target delivery intent and drive orders through your own online ordering system. For venues where direct orders are the priority, reducing dependency on delivery platform commission is part of the conversation.
Book a 30-minute discovery call.
Tell us about your food and drink business. We will show you where paid media is under-reporting on covers and orders, and where the biggest performance opportunity sits.
Book a 30-minute call