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// Mission Brief
REC-001
● Always-onFood & BeveragePaid MediaFile N°005

16.5M impressions driving diners to 30+ restaurants.

A Google Ads and local search programme for Happy Bar & Grill, delivered in partnership with our agency partner Marketise Me. 16.6M impressions and 175K clicks at €0.34 CPC drove traffic to seasonal menus and location pages across 30+ restaurants.

>>StatusTRAFFIC DELIVERED

// Mission Data
META
ClientHappy Bar & Grill
SectorFood & Beverage
DurationOngoing
ChannelsGoogle Ads
PartnerMarketise Me
StatusOngoing
// Live Counter
VERIFIED OUTPUT
Impressions
↑16.5M
Clicks
↑175,126
Video views
↑362K
Avg CPC
↓€0.34
// Objective.log
§ 01 — PROBLEM
Problem statement · priority 01

>Happy Bar & Grill needed to enhance website traffic with Google Ads and improve user engagement through targeted campaigns focused on awareness and personalised experiences. Existing campaigns weren't effectively driving traffic to seasonal menu and location-specific pages.

PP.01Low traffic to seasonal menu and restaurant location pages
PP.02Limited engagement with website content
PP.03Need for a more personalised user experience
PP.04Lack of effective traffic-driving paid campaigns
Objective · priority 01

>>Drive traffic to seasonal menus and location pages with always-on Google Ads and local search, at an efficient cost per click.

// Target Asset
IMG-01
Happy Bar & Grill campaign visual
Acquired
// Happy Bar & GrillCase visual
// Reach at Scale
PLOT-005 · PAID FUNNEL
Total impressions
16.5M
Impressions
16,581,576
Clicks
175,126
€0.34 average CPC
Menu page views
21,823
From paid traffic
Video views
362,636
Average CPC
€0.34
Locations
30+
Indicative funnel · values verifiedSource · Google Ads reporting · cross-verified with Marketise Me
// Phase Log
§ 02 — METHODOLOGY

Four phases. Always-on.

Programme · ongoing
φ1Closed
Discovery
Campaign Audit
✓Audited existing Google Ads activity for the chain
✓Identified the lack of effective traffic-driving campaigns
✓Mapped the funnel from search query to seasonal menu page
✓Reviewed performance of personalised vs generic creative
✓Assessed local search visibility across 30+ locations
φ2Closed
Build
Awareness Campaigns
✓Developed Google Ads awareness campaigns by city and menu theme
✓Created content focused on seasonal menus and location pages
✓Built personalised campaigns for better user experiences
✓Designed local search campaigns targeting specific restaurant pages
✓Set up tracking for menu views, clicks and engagement
φ3Closed
Activation
Local Search
✓Launched local search optimisation across 30+ restaurants
✓Built location-specific landing pages and ad groups
✓Implemented real-time monitoring on every campaign
✓Coordinated seasonal menu launches across paid and organic
✓Iterated creative weekly based on performance data
φ4Closed
Scale
Optimisation & Results
✓Delivered 16,581,576 total impressions
✓Generated 175,126 clicks across the campaigns
✓Drove 21,823 menu page views from paid traffic
✓Hit 362,636 video views
✓Maintained an average CPC of €0.34
T0 · auditAlways-on
φ1
φ2
φ3
φ4
// Countermeasures
§ 03 — THREE-VECTOR STACK
V.01Active
01

Awareness Campaigns

Google Ads awareness campaigns built around seasonal menus and individual locations, with personalised creative for each city.

↦ By city + menu
V.02Active
02

Local Search Optimisation

Local search optimisation across all 30+ restaurants to capture high-intent searches at every step of the customer journey.

↦ 30+ locations
V.03Active
03

Real-Time Optimisation

Continuous monitoring and weekly iteration to keep cost per click low while volume kept climbing.

↦ Weekly iteration
// Results Console
§ 04 — VERIFIED OUTPUT

Reach at scale.

ReferenceHAPPY-BG · FILE 005
M.01 · ImpressionsLive
16.5M
Across the campaigns
M.02 · ClicksLive
175,126
To menu & location pages
M.03 · Menu Page ViewsLive
21,823
From paid traffic
M.04 · Average CPCLive
€0.34
362,636 video views
// Comms Log
§ 05 — CHRONOLOGICAL RECORD
00>Brief received. Drive traffic to seasonal menus and locations.···
01>Audited existing paid activity and content performance across the chain.···
02>Built Google Ads awareness campaigns and personalised creative.···
03>Activated local search optimisation across all 30+ locations.···
04>16,581,576 impressions · 175,126 clicks · €0.34 CPC. Always-on.●●●
END OF LOG.
// Transmission-In
SRC: Happy Bar & Grill / MARKETING
HB
Incoming · verified source
“Our collaboration has added a lot to our already established good image. The campaigns created on a monthly basis significantly increase brand engagement and traffic to our website.”
Marketing DirectorHappy Bar & Grill· in partnership with Marketise Me
// Await Next Brief
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