Filling Tablesfor Happy Bar & Grill
A Google Ads and local search programme for Happy Bar & Grill, delivered in partnership with our agency partner Marketise Me. 16.5M impressions and 175K clicks at €0.34 CPC drove traffic to seasonal menus and location pages across 30+ restaurants.
Client
Happy Bar & Grill
Industry
Food & Beverage
Duration
Ongoing
Platforms
Google Ads
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The Challenge
Happy Bar & Grill needed to enhance website traffic with Google Ads and improve user engagement through targeted campaigns focused on awareness and personalised experiences. Existing campaigns weren't effectively driving traffic to seasonal menu and location-specific pages.
- Low traffic to seasonal menu and restaurant location pages
- Limited engagement with website content
- Need for a more personalised user experience
- Lack of effective traffic-driving paid campaigns
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The Process
Every project follows a proven methodology. Here's how we approached this one.
Audited existing paid activity and content performance across the chain.
The Solution
A Google Ads and local search programme built to drive measurable traffic to Happy Bar & Grill's seasonal menus and 30+ locations:
Awareness Campaigns
Google Ads awareness campaigns built around seasonal menus and individual locations, with personalised creative for each city.
Local Search Optimisation
Local search optimisation across all 30+ restaurants to capture high-intent searches at every step of the customer journey.
Real-Time Optimisation
Continuous monitoring and weekly iteration to keep cost per click low while volume kept climbing.
- THE BYLT EFFECT✦
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The Results
The combined Google Ads and local search programme delivered 16.5M impressions and 175K clicks at an average cost per click of just €0.34 — drawing real traffic into seasonal menu pages and location-specific landing pages across the entire chain.
- 16,581,576 total impressions across the campaigns
- 175,126 clicks driving traffic to menu and location pages
- 21,823 menu page views from paid traffic
- 362,636 video views and an average CPC of €0.34