Filling Tablesfor Happy Bar & Grill
A Google Ads and local search programme for Happy Bar & Grill, delivered in partnership with our agency partner Marketise Me. 16.6M impressions and 175K clicks at €0.34 CPC drove traffic to seasonal menus and location pages across 30+ restaurants.
Driving Traffic and Engagement for Happy Bar & Grill
Delivered in partnership with Marketise Me, BYLT contributed to a Google Ads and local search programme for Happy Bar & Grill — building awareness campaigns, local search optimisation, and personalised experiences that drove traffic to seasonal menus and location-specific pages across 30+ restaurants.
What was in the way.
Happy Bar & Grill needed to enhance website traffic with Google Ads and improve user engagement through targeted campaigns focused on awareness and personalised experiences. Existing campaigns weren't effectively driving traffic to seasonal menu and location-specific pages.
- Low traffic to seasonal menu and restaurant location pages
- Limited engagement with website content
- Need for a more personalised user experience
- Lack of effective traffic-driving paid campaigns
How it got done.
Campaign Audit
DiscoveryAudited existing paid activity and content performance across the chain.
Awareness Campaigns
BuildBuilt Google Ads awareness campaigns and personalised creative.
Local Search
ActivationActivated local search optimisation across all 30+ locations.
Optimisation & Results
ScaleScaled successful campaigns and locked in efficient cost per click.
Numbers that held up.
Massive paid reach at a tiny CPC, driving traffic into seasonal menus and locations.
The combined Google Ads and local search programme delivered 16.6M impressions and 175K clicks at an average cost per click of just €0.34 — drawing real traffic into seasonal menu pages and location-specific landing pages across the entire chain.
- 16,581,576 total impressions across the campaigns
- 175,126 clicks driving traffic to menu and location pages
- 21,823 menu page views from paid traffic
- 362,636 video views and an average CPC of €0.34
Delivered in partnership with our agency partner Marketise Me
“Our collaboration has added a lot to our already established good image. The campaigns created on a monthly basis significantly increase brand engagement and traffic to our website.”
Marketing Director · Marketing Director
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