Websites That Earn Their Keep
Next.js and React over WordPress: measurable performance gains in Lighthouse, Core Web Vitals and rankings. The stack behind our headless Shopify storefront for a Florence fashion house.
Performance-first web development
Next.js & React Development
Same framework as Vercel and The Guardian. Static generation and SSR give performance advantages no WordPress theme matches.
Core Web Vitals Optimised
LCP, CLS and INP are ranking signals. Optimised during development, not after launch.
SEO Foundations Built In
Metadata, Open Graph, XML sitemaps, canonicals, schema, GA4. Configured at launch.
Your digital storefront, done properly
Built for Core Web Vitals
CWV targeted from day one, not as a post-launch fix. Performance, accessibility and SEO measured before handover.
Conversion Architecture Built In
Page structure, CTAs, form placement and user flow designed to convert from the wireframe stage.
Mobile-First, Not Mobile-Adapted
Mobile designs first, scaling up. 60%+ of UK traffic is mobile but most sites were built the other way around.
Performance-Built Sites That Rank and Convert
Not a design agency that learned to code. A performance-focused dev team behind direct-booking hotel sites in Edinburgh and Tuscany, with Lighthouse, conversion rates and rankings on every brief.
Mobile and desktop designs in Figma, approved by you before a line of code. No surprises at dev stage.
Static generation plus Vercel edge deployment. Load times WordPress themes cannot match.
Designed and tested on mobile first. 60%+ UK traffic is mobile.
Vercel hosting: HTTPS, DDoS protection, global CDN. No shared hosting, no unpatched plugins.
Headless Shopify, Sanity or Contentful. Edit content without touching code. Custom to your content model.
Post-launch support from the UK team that built your site. No offshore handoff.
Lighthouse Scores
Before and after rebuildPerformance, accessibility, best practices, and SEO scores all transformed. Built on Next.js with Vercel edge deployment.
Illustrative example. Actual results vary by client and campaign.
Our Process
A proven methodology that delivers results, step by step.
Structured discovery on goals, audience, existing analytics, competitors, integrations. Output: a written technical brief scoping every page and feature.
- Business goal definition
- Competitor site review
- Technical requirements scoping
- Information architecture plan
Wireframes define layout and flow first, avoiding late-stage UX rework. High-fidelity designs in Figma, mobile and desktop, client-approved before dev.
- UX wireframing
- Figma high-fidelity design
- Mobile and desktop views
- Two rounds of design revisions
Next.js + React, Vercel edge deployment. Shopify, Sanity or Contentful running headless for content and commerce. Performance budgets enforced.
- Next.js and React build
- Headless CMS integration
- Vercel deployment
- Performance budget enforcement
Cross-browser and cross-device QA, WCAG 2.1 AA, Lighthouse audit, GA4 tracking verification. All before launch.
- Cross-browser and device QA
- WCAG 2.1 AA accessibility check
- Lighthouse audit
- GA4 tracking verification
Monthly retainers cover security updates, performance monitoring, content updates and minor feature additions. We flag CWV drops proactively.
- Security and dependency updates
- Performance monitoring
- Content update support
- Feature additions and iterations
Included as Standard at Launch
Every BYLT website ships with these as standard, not as paid extras.
- Lighthouse Performance score 90+
- GA4 and conversion tracking verified
- Full mobile and cross-browser QA
- WCAG 2.1 AA accessibility compliance
“Thanks to the team, we've been able to increase the volume of quality inquiries that come from digital ads. At the same time, this increased the number of cars sold on a monthly and annual basis.”
Ready to Get Started?
Let's discuss how we can help you achieve your goals. Get a free audit and see what's possible.