OpenAI opened self-serve ChatGPT Ads on 22 July 2026. We already have client budget live inside it, alongside early testing in Google AI Mode and Microsoft Copilot, while most agencies have not touched any of the three.
AI search advertising only opened up in mid-2026, so the field is thin. Prioritise a UK agency already buying live placements inside ChatGPT, with proper conversion tracking and monthly, no-lock-in contracts. A couple are worth a look, including the sponsored result below.
Edinburgh performance agency already running live B2B campaigns inside ChatGPT Ads. Verified tracking, monthly contracts, no lock-in.
OpenAI opened self-serve ChatGPT Ads on 22 July 2026. We already have client budget live inside it, while most agencies have not touched it yet.
AI assistants are where B2B buyers increasingly research and shortlist vendors before they open a search engine. We treat ChatGPT, Google AI Mode and Copilot as lead-generation channels first, held to the same margin discipline as Google Ads.
Every AI ad surface gets the same scrutiny as a Google Ads account: real conversion events, verified attribution, honest reporting. New platform, same standards.
When a prospect asks ChatGPT or Copilot to recommend a supplier, paid placement is how you get considered. An organic mention is not guaranteed, and it cannot be bought after the fact.
Early advertisers in a new ad platform typically get its cheapest attention, before competition drives costs up. That window closes as more agencies catch up.
Live dashboards, verified conversions, monthly contracts. The rigour we apply to Google Ads and Meta does not get relaxed just because the platform is new.
Being first into a new ad platform only matters if the tracking and reporting are as rigorous as anything we run in Google Ads. Here is what does not change.
We are not researching ChatGPT Ads. We have client budget running through it today, with Google AI Mode and Microsoft Copilot in active testing alongside it.
Every conversion is checked against real data before a campaign scales. The same standard we hold every Google Ads account to.
30-day cancellation on every engagement. If a new ad platform underperforms, you are not stuck paying for it.
No invented benchmarks. We report what these platforms actually deliver for your account, not manufactured industry averages.
ChatGPT Ads, Google AI Mode and Microsoft Copilot run in parallel where eligible, with budget weighted toward whichever converts.
Structured around lead-generation accounts. Ecommerce AI Mode shopping campaigns considered case by case as the platforms mature.
AI search advertising is forecast to climb from 0.7% of US search ad spend in 2025 to 13.6% by 2029, roughly $1bn to $26bn (eMarketer). This is category-wide market data, not a BYLT client result.
Forecast figures are eMarketer market estimates for the whole category, not a BYLT result or a guarantee.
A proven methodology that delivers results, step by step.
Full review of your current search and social tracking, product feed readiness for AI Mode shopping, and account eligibility for OpenAI Ads Manager and Copilot ad tests.
Account structure built in OpenAI Ads Manager, B2B audience and offer defined, AI Mode shopping feed aligned, and a scoped Copilot pilot where eligibility allows.
Conversational ad creative built for ChatGPT's format, shopping feed optimised for AI Mode surfaces, Copilot placements configured where live, and conversion tracking verified before a single pound is spent.
Weekly review of spend, cost-per-click and lead quality across all three surfaces. Budget moves toward what is actually converting, and creative gets refreshed as OpenAI, Google and Microsoft add new formats.
Live Looker Studio dashboard tracking spend, cost-per-lead and lead quality across ChatGPT, AI Mode and Copilot. Monthly review reassesses budget and platform mix as the category matures.
Realistic milestones for a brand-new ad category, not invented performance numbers.
Let's discuss how we can help you achieve your goals. Get a free audit and see what's possible.