Vehicle Ads, local campaigns, and Offline Conversion Tracking built to drive test-drive bookings, showroom visits, and enquiries alongside online leads. Google Ads-led, with measurement that closes the loop on real dealership revenue.
Most vehicle purchases begin online and close in a showroom. That split demands a measurement stack that follows the customer across both. Vehicle Ads surface in-stock models to in-market buyers. Offline Conversion Tracking feeds test-drive bookings and finance enquiries back into Google Ads so campaigns bid on the leads that actually convert, not just the form fills. Dealerships that connect those signals win on both cost per lead and cost per sale.
Every service runs standalone, and many dealerships hire us for a single specialism. The sharpest gains come when paid search, measurement, and digital infrastructure work as one system. For automotive, Vehicle Ads and local Google Ads campaigns lead the deck.
Vehicle Ads surface in-stock models to in-market buyers with make, model, price, and mileage. Local campaigns drive foot traffic to each dealership site. Search covers branded queries, finance terms, and aftersales keywords, all reporting against real cost-per-lead and cost-per-sale.
Find out more →Google Business Profile optimised per franchise and per site, local pack visibility for each dealership catchment, structured data for vehicle inventory, and the technical SEO that makes individual sites rank for model and location queries.
Find out more →Meta campaigns for upper-funnel demand against model launches and plate changes. Video retargeting to buyers who engaged with Vehicle Ads but did not enquire. Creative refreshed at the cadence automotive seasonality demands, not quarterly.
Find out more →Offline Conversion Tracking wired from DMS or CRM back into Google Ads so test-drive bookings, finance enquiries, and vehicle sales feed bidding signals. Store Visit Conversions measures showroom foot traffic from paid media. Monthly cost-per-sale reporting per model range and franchise.
Find out more →Fast dealership websites with per-model and per-site pages, click-to-call and enquiry forms structured for Google Ads quality score, and vehicle feed integration so Vehicle Ads and PMax launch on a clean inventory foundation.
Find out more →Service reminder and MOT sequences tied to vehicle age data, finance renewal flows triggered by contract end dates, and post-purchase lifecycle emails that build the repeat-service relationship before the next vehicle decision.
Find out more →Enquiry form, click-to-call, and test-drive booking page testing to turn paid clicks into qualified dealership contacts. Finance calculator and part-exchange journeys reviewed for friction and drop-off against real dealership lead-quality data.
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Results delivered in partnership with our agency partner Marketise Me.
Browse all case studies →Tracking review across Google Ads, GA4, and the DMS. Vehicle feed health, lead-quality analysis, call-tracking coverage, and Offline Conversion Tracking gap assessment.
Cost-per-lead and cost-per-sale targets by model range and service line. Channel mix per franchise or site, lead-source attribution plan, and a written paid-media playbook.
Campaign rebuild around Vehicle Ads and local campaigns, Offline Conversion Tracking wiring for test drives and finance enquiries, feed restructure, and Google Business Profile optimisation per site.
Weekly optimisation, monthly lead-quality and cost-per-sale reporting, quarterly strategy reviews tied to model launches and plate-change periods.
Automotive dealerships do not need another agency running basic Search campaigns against generic conversion goals. They need a partner who connects paid media to real dealership outcomes: test drives booked, showroom visits made, finance enquiries qualified.
Every campaign reports against Offline Conversion Tracking and Store Visit Conversions, not just form fills. Bidding optimises for the leads that close, not the leads that bounce.
Vehicle Ads and Performance Max for Automotive depend on a clean, structured feed. We build and maintain feeds for new, used, and approved-used stock so every in-market buyer sees the right car at the right price.
March and September plate changes, model launches, and manufacturer incentive periods require a different campaign posture. We build that calendar into strategy from day one, not as a reactive bolt-on.
“Most dealerships are still bidding against web enquiries for a business that closes the sale in a showroom. The measurement fix is not complicated. Offline Conversion Tracking and Vehicle Ads together shift the entire cost-per-sale conversation.”
“Vehicle Ads give automotive the same inventory-level precision that Shopping gives retail. The dealerships using them well are winning on used-car margins most competitors do not even see.”
Six questions that come up on almost every dealership discovery call.
Vehicle Ads (formerly Vehicle Listing Ads) are the highest-intent format for in-stock models, surfacing make, model, price, and mileage to buyers already searching. Performance Max for Automotive extends reach across Google channels using the same vehicle feed. Local campaigns drive foot traffic to specific sites. Search campaigns cover branded queries, finance terms, and service keywords. The right mix depends on whether the primary goal is new-car leads, used-car enquiries, or aftersales bookings.
Store Visit Conversions measures physical visits to dealership sites generated by Google Ads clicks and impressions. Offline Conversion Tracking imports test-drive bookings, finance enquiries, and sale outcomes back into Google Ads from your DMS or CRM. Both feed bidding signals so campaigns optimise against real dealership outcomes rather than website form fills alone.
Yes. Vehicle Ads support both new and used inventory. We build and maintain the vehicle feed for both stock types, structured so bids, asset groups, and exclusions can be managed separately by price band, model, or age of vehicle. Used-car margins often outperform new-car on cost-per-sale once the feed is clean and the bidding is correctly segmented.
Both. A single-site independent benefits from the same Vehicle Ads, local campaigns, and Google Business Profile optimisation as a thirty-site group, scaled to the budget and volume. Dealer groups typically benefit from per-site campaign segmentation and a centralised reporting layer that shows cost-per-sale across every franchise.
Vehicle feed setup, Offline Conversion Tracking, and campaign rebuild typically take four to six weeks. Meaningful performance data requires a further four to eight weeks as Google Ads calibrates on the new conversion signals. Plate-change periods can accelerate results if the timing lines up with the programme launch.
Yes. Service, MOT, and parts campaigns are a distinct workstream. They run on different keyword structures, conversion actions, and seasonality patterns to new and used-car campaigns. Offline Conversion Tracking for booked service appointments closes the same measurement gap that test-drive attribution closes for vehicle sales.
Tell us about your dealership or dealer group. We will show you where paid media is missing test-drive bookings and where Vehicle Ads and offline attribution create the biggest opportunity.