Building Brand & Engagementfor Brickell Automotive
A Meta-led brand and engagement programme for Brickell Automotive Group, delivered in partnership with our agency partner Marketise Me. 10K+ reach, 15K+ impressions and 900+ engagements at a 2.5% CTR and €0.50 cost per engagement.

Client
Brickell Automotive Group
Industry
Automotive
Duration
Programme
Platforms
Facebook, Instagram & YouTube
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
The Challenge
Brickell Automotive Group needed to enhance online presence, increase social media engagement, and grow inquiries for specific vehicle models in a competitive market with limited reach to target audiences.
- Low engagement on social media
- Insufficient reach to target audiences
- Need to increase interactions on social posts
- Pressure to grow inquiries for specific models
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
The Process
Every project follows a proven methodology. Here's how we approached this one.
Researched the target audiences and competitive automotive landscape on Meta.
The Solution
A Meta-led engagement strategy built around three pillars — interactive content, segmented targeting, and local visibility:
Interactive Content
Interactive and relevant content that resonated with Brickell's audience across Facebook, Instagram and YouTube.
Segmented Targeting
Precise ad targeting and language segmentation to reach the right audiences with the right messaging at the right time.
Local SEO Support
Local SEO optimisation alongside paid campaigns to capture every inquiry intent from search to social.
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
The Results
Across Facebook, Instagram and YouTube, the combined creative and targeting work generated thousands of engagements at a 2.5% CTR and €0.50 cost per engagement — improving brand visibility and the volume of repeated interactions with the right audiences.
- Reached 10,000+ unique users across Meta
- Generated 15,000+ impressions across the campaigns
- Drove 900+ engagements at a 2.5% CTR
- Cost per engagement of €0.50