Brickell Automotive Group · Automotive · Paid Media

Building Brand & Engagementfor Brickell Automotive

A Meta-led brand and engagement programme for Brickell Automotive Group, delivered in partnership with our agency partner Marketise Me. 10K+ reach, 15K+ impressions and 900+ engagements at a 2.5% CTR and €0.50 cost per engagement.

10K+Reach
15K+Impressions
900+Engagements
Brickell Automotive Group
Brickell Automotive Group campaign work
10K+Reach
The brief

Expanding the Customer Base and Brand Awareness for Brickell Automotive Group

Delivered in partnership with Marketise Me, BYLT contributed to a Meta-led brand and engagement programme for Brickell Automotive Group — combining interactive content, segmented targeting and local SEO to grow online presence and drive higher-quality inquiries.

ProgrammeFacebook, Instagram & YouTubeMeta AdsLocal SEOAudience Targeting
The challenge

What was in the way.

Brickell Automotive Group needed to enhance online presence, increase social media engagement, and grow inquiries for specific vehicle models in a competitive market with limited reach to target audiences.

  • Low engagement on social media
  • Insufficient reach to target audiences
  • Need to increase interactions on social posts
  • Pressure to grow inquiries for specific models
The approach

How it got done.

01

Audience Research

Discovery

Researched the target audiences and competitive automotive landscape on Meta.

Audience researchCompetitor benchmarksKPI baseline
02

Interactive Creative

Build

Built interactive content and inquiry-focused ad campaigns for the brand.

Interactive creativeSegmented campaignsLocalised content
03

Multi-Channel Activation

Launch

Launched across Facebook, Instagram, YouTube and supporting local SEO.

Multi-channel liveLocal SEO liveRetargeting active
04

Engagement & Optimisation

Scale

Refined creative and targeting for maximum engagement and brand lift.

10K+ reach900+ engagements€0.50 CPE
The results

Numbers that held up.

10K+Reach
15K+Impressions
900+Engagements
2.5%CTR

Delivered in partnership with our agency partner Marketise Me

The interactive campaigns and segmented targeting transformed how we engage potential buyers across Meta — we're seeing real, repeated interactions with the right audiences.

Marketing Lead · Marketing Lead

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