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// Mission Brief
REC-001
● Programme closedAutomotivePaid MediaFile N°006

A Meta engagement programme at a 2.5% CTR.

A Meta-led brand and engagement programme for Brickell Automotive Group, delivered in partnership with our agency partner Marketise Me. 10K+ reach, 15K+ impressions and 900+ engagements at a 2.5% CTR and €0.50 cost per engagement.

>>StatusENGAGEMENT LIFTED

// Mission Data
META
ClientBrickell Automotive Group
SectorAutomotive
DurationProgramme
ChannelsFacebook, Instagram & YouTube
PartnerMarketise Me
StatusDelivered
// Live Counter
VERIFIED OUTPUT
Reach
↑10K+
Impressions
↑15K+
Engagements
↑900+
CPE
↓€0.50
// Objective.log
§ 01 — PROBLEM
Problem statement · priority 01

>Brickell Automotive Group needed to enhance online presence, increase social media engagement, and grow inquiries for specific vehicle models in a competitive market with limited reach to target audiences.

PP.01Low engagement on social media
PP.02Insufficient reach to target audiences
PP.03Need to increase interactions on social posts
PP.04Pressure to grow inquiries for specific models
Objective · priority 01

>>Grow online presence, increase social engagement, and drive higher-quality inquiries for specific vehicle models.

// Target Asset
IMG-01
Brickell Automotive Group campaign visual
Acquired
// Brickell Automotive GroupCase visual
// Engagement Funnel
PLOT-006 · META FUNNEL
Brand engagements
900+
Impressions
15,000+
Unique reach
10,000+
Engagements
900+
2.5% CTR
CTR
2.5%
Cost per engagement
€0.50
Indicative funnel · values verifiedSource · Meta reporting · cross-verified with Marketise Me
// Phase Log
§ 02 — METHODOLOGY

Four phases. One funnel.

Programme
φ1Closed
Discovery
Audience Research
✓Analysed how engaging digital experiences drive both engagement and high-quality inquiries in automotive
✓Identified high-value audience segments by language and intent
✓Mapped where Brickell's buyers spent time across Facebook, Instagram and YouTube
✓Reviewed competitor activity and creative benchmarks
✓Defined the engagement metrics that mattered (CTR, CPL, repeated interactions)
φ2Closed
Build
Interactive Creative
✓Created interactive content built for engagement, not just impressions
✓Developed inquiry-focused ad campaigns aimed at specific models
✓Segmented campaigns by language and audience
✓Built localised creative that resonated with Brickell's buyers
✓Tested ad formats across feed, reels and stories
φ3Closed
Launch
Multi-Channel Activation
✓Activated paid campaigns across Facebook, Instagram and YouTube
✓Implemented local SEO to support paid activity
✓Targeted different audiences with tailored creative
✓Optimised ad targeting for messaging engagement
✓Built retargeting flows for video viewers and post engagers
φ4Closed
Scale
Engagement & Optimisation
✓Reached 10,000+ unique users across Meta
✓Delivered 15,000+ impressions across the campaigns
✓Drove 900+ engagements with the brand
✓Hit a 2.5% CTR across paid placements
✓Maintained a €0.50 cost per engagement
T0 · researchClosed
φ1
φ2
φ3
φ4
// Countermeasures
§ 03 — THREE-VECTOR STACK
V.01Active
01

Interactive Content

Interactive and relevant content that resonated with Brickell's audience across Facebook, Instagram and YouTube.

↦ FB / IG / YT
V.02Active
02

Segmented Targeting

Precise ad targeting and language segmentation to reach the right audiences with the right messaging at the right time.

↦ By language + intent
V.03Active
03

Local SEO Support

Local SEO optimisation alongside paid campaigns to capture every inquiry intent from search to social.

↦ Search to social
// Results Console
§ 04 — VERIFIED OUTPUT

Engagement, on target.

ReferenceBRICKELL · FILE 006
M.01 · ReachLive
10K+
Unique users on Meta
M.02 · ImpressionsLive
15K+
Across the campaigns
M.03 · EngagementsLive
900+
At a 2.5% CTR
M.04 · Cost Per EngagementLive
€0.50
2.5% CTR
// Comms Log
§ 05 — CHRONOLOGICAL RECORD
00>Brief received. Lift engagement and inquiry quality on Meta.···
01>Researched the target audiences and competitive automotive landscape on Meta.···
02>Built interactive content and inquiry-focused ad campaigns for the brand.···
03>Launched across Facebook, Instagram, YouTube and supporting local SEO.···
04>10K+ reach · 900+ engagements · 2.5% CTR · €0.50 CPE. Closed.●●●
END OF LOG.
// Transmission-In
SRC: Brickell Automotive / MARKETING
BA
Incoming · verified source
“The interactive campaigns and segmented targeting transformed how we engage potential buyers across Meta, we're seeing real, repeated interactions with the right audiences.”
Marketing LeadBrickell Automotive Group· in partnership with Marketise Me
// Await Next Brief
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