Driving Quality Leadsfor a Global Leader
A 12-month performance campaign for Nissan Bulgaria, run in partnership with our agency partner Marketise Me. Tactical landing pages and continuous optimisation drove cost per lead down from €218 to €36.
Client
Nissan Bulgaria
Industry
Automotive
Duration
12 Months
Platforms
Google & Meta
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
- BEFORE BYLT✦
The Challenge
Nissan Bulgaria needed to increase the volume of quality leads while improving the entire marketing funnel and customer experience. The existing setup suffered from an inefficient funnel, a long consumer journey causing drop-offs, and low conversion rates.
- Inefficient marketing funnel with friction at every stage
- Lengthy consumer journey causing significant lead drop-offs
- Low conversion rates across paid campaigns
- Cost per lead of €218 — unsustainable for the category
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
- BYLT IN ACTION✦
The Process
Every project follows a proven methodology. Here's how we approached this one.
Full audit of the existing funnel, ad accounts, and consumer journey.
The Solution
Our team built a tactical funnel rebuild around three pillars — targeted media, purpose-built landing pages, and a frictionless customer journey:
Targeted Paid Media
Highly targeted Google and Meta campaigns by model and audience, with bid strategies optimised for high-intent leads.
Tactical Landing Pages
Model-specific, mobile-first landing pages with streamlined forms — built specifically to convert paid traffic into qualified test drive requests.
Real-Time Optimisation
Continuous performance tracking and weekly iteration on creative, audiences and landing page UX across the full 12-month window.
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
- THE BYLT EFFECT✦
The Results
Across a full year of campaigns, the combined paid media and landing page rebuild delivered 3,361 qualified leads at a fraction of the previous cost — turning Nissan Bulgaria's funnel into a predictable lead generation engine.
- Cost per lead reduced from €218 to €36 — a 6x improvement
- Generated 3,361 qualified leads across the 12-month campaign
- Delivered 96.7M impressions and 1.02M clicks
- Reached 5.6M unique users across Google and Meta