Driving Quality Leadsfor a Global Leader
A 12-month performance campaign for Nissan Bulgaria, run in partnership with our agency partner Marketise Me. Tactical landing pages and continuous optimisation drove cost per lead down from €218 to €36.
Driving High-Quality Leads for a Global Automotive Leader
Delivered in partnership with Marketise Me, BYLT contributed to a year-long performance marketing programme for Nissan Bulgaria, combining tactical landing pages, UX/UI optimisation and data-driven Google and Meta campaigns to slash cost per lead and scale qualified demand.
What was in the way.
Nissan Bulgaria needed to increase the volume of quality leads while improving the entire marketing funnel and customer experience. The existing setup suffered from an inefficient funnel, a long consumer journey causing drop-offs, and low conversion rates.
- Inefficient marketing funnel with friction at every stage
- Lengthy consumer journey causing significant lead drop-offs
- Low conversion rates across paid campaigns
- Cost per lead of €218 — unsustainable for the category
How it got done.
Funnel Audit
Month 1Full audit of the existing funnel, ad accounts, and consumer journey.
Tactical Landing Pages
Months 2-3Designed and built model-specific landing pages optimised for conversion.
Targeted Campaign Launch
Months 4-6Targeted ads across Google and Meta with continuous data-driven optimisation.
Scale & Optimisation
Months 7-12Continuous optimisation across the full year — slashing cost per lead while scaling volume.
Numbers that held up.
Delivered in partnership with our agency partner Marketise Me
“Since the start of work we have achieved an All Time High in the sale of cars from an online campaign. The team of designers and performance managers are true professionals.”
Sales Manager · Sales Lead
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