Teo Yordanov is a paid media consultant and managing director of BYLT Media, a UK agency specialising in Google Ads, Meta Ads and offline conversion measurement for multi-store retailers and e-commerce brands. With a master's in economics and finance and over 10 years in performance marketing, Teo has managed over £150 million in paid media spend, including seven-figure monthly budgets across DIY, furniture, carpet, supplement, and perfume retailers, and e-commerce brands. His career experience also covers automotive retail groups (BMW, Nissan, Peugeot). Previously at Dentsu, Teo spoke at Brighton SEO in April 2026 on retail paid media measurement and appeared on the Lunio podcast. He organises SEM Stories & More, Scotland's dedicated performance marketing conference. His focus is online-to-offline bidding, connecting ad spend to both online and in-store revenue.
Teo Yordanov is a paid media consultant and managing director of BYLT Media, a UK agency specialising in Google Ads, Meta Ads and offline conversion measurement for multi-store retailers and e-commerce brands.
Expertise
Credentials
- Master's in economics and finance
- 10+ years in performance marketing
- Previously at Dentsu
Speaking & recognition
Brighton SEO speaker (April 2026)
Retail paid media measurement
Lunio podcast guest
Performance marketing measurement
Organiser of SEM Stories & More
Scotland's dedicated performance marketing conference
Articles by Teo
2026-04-20
Retail marketing strategy: the UK 10-step audit
2026-04-20
Retail digital marketing: six channels for UK stores
2026-04-20
Retail advertising UK: five Google Ads formats
2026-04-20
Performance Max for UK retail: four shop-goals traps
2026-04-20
Omnichannel retail marketing UK: what SaaS vendors miss
2026-04-20
Footfall tracking without sensors: the Google Ads route
2026-04-19
Retail marketing case study: UK multi-store at 9.5x ROAS
2026-04-19
Retail marketing in 2026: the 70% problem UK CMOs miss
2026-04-19
Offline conversion tracking for UK retailers: 3 tools
2026-04-19
Local inventory ads for UK retailers: 7-step setup
Frequently asked
Who is Teo Yordanov?
Teo Yordanov is managing director of BYLT Media, a UK paid media agency based in Edinburgh. He is a paid media consultant with over 10 years in performance marketing and a master's in economics and finance.
What does Teo Yordanov specialise in?
Paid media for multi-store retailers and e-commerce brands: Google Ads, Meta Ads, Performance Max, Local Inventory Ads, and offline conversion measurement. His focus is online-to-offline bidding that connects ad spend to real in-store revenue.
Where is Teo Yordanov based?
Edinburgh, Scotland. He works from BYLT Media's office at 5 South Charlotte Street, Edinburgh EH2 4AN, and organises SEM Stories & More, Scotland's dedicated performance marketing conference.
Work with Teo
Book a strategy session and talk paid media, retail measurement, or online-to-offline attribution.
Book Growth Session