Lorenzo Bonari

Lorenzo Bonari is co-founder of BYLT Media, a UK performance marketing agency based in Edinburgh that specialises in Google Ads, Meta Ads and full-stack paid and organic services for multi-store retailers. His expertise spans digital marketing end to end, from web development through to paid media specialisation, with a track record of managing enterprise clients and leading international expansion strategies for global brands. Before co-founding BYLT, Lorenzo was lead of international expansion at Dentsu, where he scaled seven- and eight-figure brands into new markets. At BYLT he owns the website and brand decisions, and serves as the named editorial reviewer on every published article, checking accuracy before anything goes live. His focus is connecting strategy, technology and paid media so growth holds up at scale.