Reputation Studios · Fashion · Paid Media

47% higher revenue,within 90 days of starting

Reputation Studios, a fashion retailer, came to us with a Google Ads account missing the fundamentals. Delivered in partnership with our agency partner Marketise Me, BYLT rebuilt Google Merchant Centre, layered in promotions and used Customer Match to guide the bidding algorithm. Within 90 days of starting, revenue was up 47%.

+47%Revenue, first 90 days
90 daysFrom launch to result
RebuiltGoogle Merchant Centre
See the results The approach
Reputation Studios
Reputation Studios campaign work
+47%Revenue, first 90 days
The brief

A 47% Revenue Lift for Reputation Studios

Delivered in partnership with Marketise Me, a Google Ads programme for Reputation Studios, a fashion retailer. The account was missing best-practice fundamentals, so BYLT rebuilt the Google Merchant Centre feed, added promotions and used Customer Match audience signals to guide the algorithm. Revenue rose 47% within 90 days of starting.

First 90 daysGoogle AdsGoogle AdsShoppingMerchant Centre
The challenge

What was in the way.

Reputation Studios was running Google Ads without the fundamentals in place. The Google Merchant Centre feed was poorly set up, there were no promotions live, and the account had no first-party audience signals to guide bidding. The algorithm was effectively flying blind.

  • Google Merchant Centre feed poorly set up
  • No promotions running on Shopping
  • No Customer Match or first-party signals guiding the algorithm
  • Best-practice fundamentals missing across the account
The approach

How it got done.

01

Account Audit

Discovery

Audited the Google Ads account and found the missing fundamentals.

Feed auditedStructure reviewedGaps found
02

Merchant Centre Rebuild

Build

Rebuilt the Merchant Centre feed and fixed product data quality.

Feed rebuiltPromotions liveShopping restructured
03

Customer Match

Activation

Layered in first-party signals to guide the bidding algorithm.

Customer Match liveSignals guiding bidsTracking clean
04

Optimise & Grow

Scale

Optimised against revenue and grew it 47% within 90 days.

+47% revenue90 daysFeed healthy
The results

Numbers that held up.

Best-practice fundamentals turned a flat account into 47% revenue growth.

+0%Revenue (within 90 days)

Within 90 days of starting, revenue was up 47%. The lift came from rebuilding Google Merchant Centre, running promotions and using Customer Match to guide the bidding algorithm, the best-practice fundamentals the account had been missing.

  • 47% higher revenue within 90 days of starting
  • Google Merchant Centre feed rebuilt and kept healthy
  • Promotions live on Shopping
  • Customer Match guiding the bidding algorithm

Delivered in partnership with our agency partner Marketise Me

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