BYLT.MEDIA
System onlineCase file · REPUTATION-STUDIOS-001
BYLT.MEDIA / case-deckEdinburgh · GMT
Home›Case studies›REPUTATION-STUDIOS-001
// Mission Brief
REC-001
● Case closedFashionPaid MediaFile N°001

47% higher revenue, within 90 days of starting

Reputation Studios, a fashion retailer, came to us with a Google Ads account missing the fundamentals. Delivered in partnership with our agency partner Marketise Me, BYLT rebuilt Google Merchant Centre, layered in promotions and used Customer Match to guide the bidding algorithm. Within 90 days of starting, revenue was up 47%.

>>StatusTARGETS HIT

// Mission Data
META
ClientReputation Studios
SectorFashion
DurationFirst 90 days
ChannelsGoogle Ads
PartnerMarketise Me
StatusDelivered
// Live Counter
VERIFIED OUTPUT
Revenue, first 90 days
↑+47%
From launch to result
↑90 days
Google Merchant Centre
↑Rebuilt
Customer Match signals
↑Live
// Objective.log
§ 01 — PROBLEM
Problem statement · priority 01

>Reputation Studios was running Google Ads without the fundamentals in place. The Google Merchant Centre feed was poorly set up, there were no promotions live, and the account had no first-party audience signals to guide bidding. The algorithm was effectively flying blind.

PP.01Google Merchant Centre feed poorly set up
PP.02No promotions running on Shopping
PP.03No Customer Match or first-party signals guiding the algorithm
PP.04Best-practice fundamentals missing across the account
Objective · priority 01

>>Best-practice fundamentals turned a flat account into 47% revenue growth.

// Target Asset
IMG-01
Reputation Studios campaign visual
Acquired
// Reputation StudiosCase visual
// Verified Output
RESULTS
Revenue (within 90 days)
+47%
Revenue (within 90 days)
+47%
Bars indicative · values verifiedSource · platform reporting · cross-verified with Marketise Me
// Phase Log
§ 02 — METHODOLOGY

The methodology.

Total duration · First 90 days
φ1Closed
Discovery
Account Audit
✓Audited the Google Merchant Centre feed and product data
✓Reviewed Shopping and Performance Max structure
✓Checked for promotions and offer coverage
✓Assessed first-party audience signals and Customer Match
✓Benchmarked the account against best practice
φ2Closed
Build
Merchant Centre Rebuild
✓Rebuilt the Google Merchant Centre feed
✓Fixed product titles, attributes and data quality
✓Cleared disapprovals and warnings
✓Restructured Shopping around the improved feed
✓Set promotions live on Shopping
φ3Closed
Activation
Customer Match
✓Built Customer Match lists from first-party data
✓Fed the lists into bidding to guide the algorithm
✓Aligned promotions with high-value audiences
✓Followed Google best practice throughout
✓Set up clean revenue tracking
φ4Closed
Scale
Optimise & Grow
✓Optimised campaigns against revenue
✓Iterated promotions and audience signals
✓Grew revenue 47% within 90 days of starting
✓Kept the feed healthy and disapproval-free
✓Reported revenue against the prior period
T0 · kickoffClosed
φ1
φ2
φ3
φ4
// Countermeasures
§ 03 — STRATEGY STACK
V.01Active
01

Merchant Centre Rebuild

A full rebuild of the Google Merchant Centre feed, fixing product data quality so Shopping and Performance Max had a clean base to work from.

V.02Active
02

Promotions

Promotions set live on Shopping to lift click-through and conversion, aligned with the retailer's calendar.

V.03Active
03

Customer Match

First-party Customer Match lists fed into bidding so the algorithm had real audience signals to optimise against, following Google best practice.

// Results Console
§ 04 — VERIFIED OUTPUT

The results.

ReferenceREPUTATION-STUDIOS · FILE 001
M.01 · Revenue (within 90 days)Live
+47%
// Comms Log
§ 05 — CHRONOLOGICAL RECORD
M00>Brief received.···
P01>Audited the Google Ads account and found the missing fundamentals.···
P02>Rebuilt the Merchant Centre feed and fixed product data quality.···
P03>Layered in first-party signals to guide the bidding algorithm.···
P04>Optimised against revenue and grew it 47% within 90 days.···
END>Reputation Studios programme delivered.●●●
END OF LOG.
// Await Next Brief
OPEN CHANNEL
Ready to receive

Ready for results like these?

Tell us where you want to grow. We'll send back a no-fluff audit and the first three moves we'd make.

Get free audit →View all case studies
// What you get
✓Where the opportunity is
✓The first moves we would make
✓No fluff, no obligation
► Request your free auditNo commitment · no lock-in