30% more revenue, on the same budget
Rosi.bg, a furniture and home-improvement retailer, was spreading its Facebook and Google Ads budget evenly across the whole catalogue. Delivered in partnership with our agency partner Marketise Me, BYLT segmented the product feed around high-demand products and managed the budget harder across both channels, with no increase in spend. Over 180 days revenue rose 30% while profit margins held flat.
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>Rosi.bg was running Facebook and Google Ads across its whole catalogue on a flat budget split. High-demand, healthy-margin products were funded no differently from slow sellers and out-of-stock lines, so the budget worked harder than it needed to and revenue had plateaued. The brief was to grow profitably without spending more.
>>Better budget management turned a plateau into 30% revenue growth, at the same margin and the same spend.
The methodology.
Total duration · 180 daysInventory-Led Segmentation
The catalogue segmented by demand, stock and margin, so prime budget only ever sat behind products that could actually sell and were worth selling.
Smarter Budget Management
The existing Facebook and Google Ads budget reallocated toward high-demand, healthy-margin product sets and pulled off slow and out-of-stock lines, with no increase in total spend.
Margin-Safe Growth
Bidding and product mix managed so the extra revenue came at the same profit margin, not bought with discounting or margin erosion.
The results.
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