30% more revenue,on the same budget
Rosi.bg, a furniture and home-improvement retailer, was spreading its Facebook and Google Ads budget evenly across the whole catalogue. Delivered in partnership with our agency partner Marketise Me, BYLT segmented the product feed around high-demand products and managed the budget harder across both channels, with no increase in spend. Over 180 days revenue rose 30% while profit margins held flat.
30% More Revenue for Rosi.bg on the Same Budget
Delivered in partnership with Marketise Me, a Facebook and Google Ads programme for Rosi.bg, a furniture and home-improvement retailer. Rather than asking for more budget, BYLT segmented the product feed around high-demand products and reallocated the existing spend toward them across both channels. Over 180 days revenue grew 30% with no additional ad spend and profit margins unchanged.
What was in the way.
Rosi.bg was running Facebook and Google Ads across its whole catalogue on a flat budget split. High-demand, healthy-margin products were funded no differently from slow sellers and out-of-stock lines, so the budget worked harder than it needed to and revenue had plateaued. The brief was to grow profitably without spending more.
- Facebook and Google Ads budget spread evenly across the entire catalogue
- High-demand, in-stock products funded no differently from slow sellers
- Revenue had plateaued and the obvious lever was simply spending more
- Growth had to come without eroding profit margin
How it got done.
Inventory & Demand Audit
DiscoveryMapped the catalogue by demand, stock and margin to find where budget was wasted.
Product Segmentation
BuildSegmented the product feed for Facebook and Google around high-demand, in-stock, healthy-margin lines.
Budget Reallocation
ActivationReallocated the existing budget toward the segments that paid back, with no increase in spend.
Optimise & Scale
ScaleOptimised against revenue and margin and grew revenue 30% over 180 days.
Numbers that held up.
Better budget management turned a plateau into 30% revenue growth, at the same margin and the same spend.
Over 180 days revenue rose 30%. The growth came entirely from segmenting the product feed around high-demand products and managing the existing Facebook and Google Ads budget harder, with no additional ad spend and profit margins held flat.
- 30% higher revenue over 180 days
- No additional ad spend, the same budget managed better
- Profit margins held flat throughout
- Budget concentrated on high-demand, in-stock products
Delivered in partnership with our agency partner Marketise Me
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