Two Edinburgh hotels,one direct-booking site
The Place Hotel on York Place and The Inn Place on Cockburn Street were represented online by a single static page with no rooms, no story and no way to book direct. BYLT Media designed and built a full multi-page Next.js site for both hotels, wired direct booking into the RMS Cloud engine and built the conversion tracking stack end to end. Delivered solely by BYLT Media.
A Direct-Booking Website for Two Edinburgh Hotels
Delivered solely by BYLT Media, a complete website rebuild for The Place Hotels, a two-property hotel group in central Edinburgh. The previous site was a single static holding page from 2019 that could not show a room or take a booking. BYLT designed and built a multi-page Next.js site covering both The Place Hotel and The Inn Place, migrated the content from the existing WordPress install, wired direct booking into the RMS Cloud engine, and set up GA4 and Google Ads conversion tracking so bookings started, enquiries, phone calls and newsletter signups are measured end to end.
What was in the way.
Two destination hotels in the heart of Edinburgh, The Place Hotel on York Place and The Inn Place on Cockburn Street, shared a single static one-page site built in 2019. It had no rooms, no imagery of either property, no story and no way to book. Guests who found the hotels online had no reason, and no route, to book direct.
- A single static holding page from 2019 stood in for two distinct hotels
- No rooms, no story and no reason to book direct on the old site
- No booking capability of any kind, so the site could not take a direct booking
- Two properties with different characters that one page could not tell apart
How it got done.
Audit & Architecture
DiscoveryAudited the one-page site and planned a multi-property architecture for the group.
Design & Build
BuildDesigned and built the multi-page site on Next.js with a distinct identity per hotel.
Booking Integration & Launch
LaunchWired direct booking into the RMS Cloud engine and took the site live.
Conversion Measurement
MeasureBuilt the tracking stack so every meaningful action on the site is counted.
Numbers that held up.
From a page that could not take a booking to a measured direct-booking channel.
Both hotels now have a full website: rooms, story, imagery and a clear path to book direct through the RMS Cloud engine. Every meaningful action, from a booking started to a phone call, is tracked, and booking revenue is attributed to the hotel that earned it, giving the group a direct channel it owns and can measure.
- Two hotels went from a shared one-page site to full multi-page websites
- Direct booking wired into the RMS Cloud engine for both properties
- Bookings started, enquiries, phone calls and newsletter signups tracked as conversions
- Booking revenue attributed per hotel in GA4 and Google Ads
Build highlights
Before & After
The same address online, before and after the rebuild.
A static holding page with no rooms and no booking became a full hotel group homepage with navigation to both properties and direct booking.
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